To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Young girls perform in front of the monument to Soviet state founder Vladimir Lenin during the City Day celebrations in Yekaterinburg, Russia on August 19, 2017. (Photo by Maxim Shemetov/Reuters)

People look at the paintings depicting Russian president Vladimir Putin dressed as Father Frost, Russian equivalent of Santa Claus, at the “SUPERPUTIN” exhibition at UMAM museum in Moscow, Russia on December 6, 2017. (Photo by Maxim Shemetov/Reuters)

Russian police detain a protester at a demonstration against President Vladimir Putin in St.Petersburg, Russia, Saturday, May 5, 2018. (Photo by Dmitri Lovetsky/AP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.