The Olaf balloon glides over Central Park West during the Macy's Thanksgiving Day Parade in New York, Thursday, November 23, 2017. The Macy's Thanksgiving Day parade is the largest parade in the world and has been held since 1924. (Photo by Craig Ruttle/AP Photo)

Participants take part in the annual New Year' s Day Parade in central London, United Kingdom on January 1, 2018. Reports state that 8,000 performers representing the London boroughs and countries from across the globe are parading along the streets of London's West End on New Year’s Day. (Photo by Tolga Akmen/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A prototype of the Space Exploration Technologies Corp. (SpaceX) Starship launch vehicle stands during an event at the SpaceX launch facility in Cameron County, Texas, U.S., on Saturday, September 28, 2019. Elon Musk gave space fans an update Saturday evening on the status of “Starship”, the next-generation vehicle his SpaceX plans to use to eventually take humans to Mars. (Photo by Callaghan O'Hare/Reuters)

Model Kendall Jenner presents a creation during the 2016 Victoria's Secret Fashion Show at the Grand Palais in Paris, France, November 30, 2016. The pulse-quickening, celebrity-filled catwalk event of the year: the Victoria's Secret fashion show takes place in Paris with performances from Lady Gaga and Bruno Mars. (Photo by Charles Platiau/Reuters)

This huge male orangutan is having a right old laugh as he squints his eyes and shows his huge teeth. The orangutan, called Bimbo, was relaxing on a platform around 5m high in his enclosure when he broke out into a laugh. But his happy smile soon disappeared when another orangutan came over to see what was going on. Bimbo – the only male in the group of five apes at Leipzig Zoo, in Germany - appears to be laughing in much the same way as a human would. (Photo by Martina Radtke/Solent News)

Firefighters are seen through heat from flames as they battle the Apple fire near Banning, California on August 1, 2020. 4,125 acres have burn in Cherry Valley, about 2,000 people have received evacuation orders in the afternoon of August 1. Around 8PM the fire spread to 12,000 acres. (Photo by Josh Edelson/AFP Photo)

A group of young women have 'a bit of a do' for Oxfam at St Pancras International and enjoy a screening of the nation's favourite chick-flick Dirty Dancing on February 28, 2011 in London, England. Oxfam is calling on women across the UK to get together with their female friends in March to celebrate women's achievements for the 100th anniversary of International Women's Day (March 8, 2011) and raise money to support their work with women living in poverty. www.oxfam.org.uk/do (Photo by Ian Gavan/Getty Images for Oxfam). LONDON, ENGLAND – FEBRUARY 28