People perform during the traditional Epiphany parade in Malaga, southern Spain, January 5, 2016. Children in Spain traditionally receive their Christmas presents delivered by the Three Wise Men on the morning of January 6, during the Christian holiday of the Epiphany. (Photo by Jon Nazca/Reuters)

A model dressed in an outfit made with chocolate presents a creation at the Brussels “Le Salon du Chocolat” chocolate fair February 5, 2016. (Photo by Yves Herman/Reuters)

A participant has her body painted before a local bodybuilding and fitness championship in the Siberian city of Krasnoyarsk, Russia, March 5, 2016. (Photo by Ilya Naymushin/Reuters)

A helicopter from the Venezuela's Army takes part in a military parade to celebrate the 207th anniversary of Venezuela's independence in Caracas, Venezuela July 5, 2018. (Photo by Marco Bello/Reuters)

Women dressed up as Vikings attend the annual Viking festival of Catoira in north-western Spain on August 5, 2018. The festival re-enacts past Viking raids in the area and is celebrated annually on the first Sunday of August. (Photo by Miguel Vidal/Reuters)

British television and radio presenter Maya Jama attends the GQ Men of the Year Awards at Tate Modern on September 5, 2018 in London, England. (Photo by Splash News and Pictures)

Dogs gather at the cathedral during the Procession of the Animals at the annual Feast of Saint Francis and Blessing of the Animals, held at The Cathedral of St. John the Divine in the Manhattan borough of New York, on October 5, 2025. (Photo by Eduardo Munoz/Reuters)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.