In this handout image provided by Ogilvy, a burger made from cultured beef, which has been developed by Professor Mark Post of Maastricht University in the Netherlands (pictured) is shown to the media during a press conference on August 5, 2013 in London, England. The in-vitro burger, cultured from cattle stem cells, the first example of what its creator says could provide an answer to global food shortages and help combat climate change, was fried in a pan and tasted by two volunteers. The burger is the result of years of research by Dutch scientist Mark Post, a vascular biologist at the University of Maastricht, who is working to show how meat grown in petri dishes might one day be a true alternative to meat from livestock.The meat in the burger has been made by knitting together around 20,000 strands of protein that has been cultured from cattle stem cells in Post's lab. (Photo by David Parry)

These black-and-white photos are taken from the new book “Armoured Warfare in the First World War 1916 – 1918” by Anthony Tucker-Jones and published by Pen & Sword Military. Here: British troops hitch a ride on a Mark IV after the massed tank fleet spearheading attack at Cambrai on November 20, 1917. (Photo by Anthony Tucker-Jones/Mediadrumworld.com)

Revellers participate in a parade on the street during a carnival in the village of Vevcani, south of Skopje, Macedonia January 13, 2016. Vevcani village marks the annual Orthodox St. Vasilij Day with a carnival that features a 1,400-year-old celebration with pagan roots. The highlights of the carnival include a political satire where masked villagers act out current events. (Photo by Ognen Teofilovski/Reuters)

Two carnival revellers masquerade as Leonardo da Vinci's painting “Mona Lisa” pose in St. Mark's Square in Venice, Italy, Sunday, January 31, 2016. Carnival-goers in Venice are being asked by police to momentarily lift their masks as part of new anti-terrorism measures for the annual festivities. (Photo by Domenico Stinellis/AP Photo)

A life-size robot named “Mark 1”, built by product and graphic designer Ricky Ma, 42, is seen in Hong Kong, China March 31, 2016. Ma, a robot enthusiast, spent a year-and-a half and more than HK$400,000 ($51,000) to create the humanoid robot, which is modelled after a Hollywood star, to fulfil his childhood dream. The eyes of the robot include face and color tracking functions. (Photo by Bobby Yip/Reuters)

A demonstrator attends a protest against fare hikes for city buses in Rio de Janeiro January 16, 2015. Amid a marked economic downturn and high inflation, bus fares went up in Sao Paulo, Brazil's largest city, from 3 to 3.50 reais, and in Rio, the former capital, from 3.0 to 3.40 reais. (Photo by Mauro Pimentel/Reuters)

An animatronic polar bear visits the London Underground on January 23, 2015, to mark the launch of Fortitude, Sky Atlantic&Otilde's new drama starring Stanley Tucci, Michael Gambon and Christopher Ecclestone, which premieres on Thursday 29th January at 9pm. A team of 19 Hollywood prop specialists spent six weeks designing and building the realistic replica animal with six to eight people working on the costume at any one time, using over 60 different materials. (Photo by David Parry/PA Wire)

A volunteer photographs a woman as she kisses a volunteer wearing a condom costume during marking the International Condom Day in Kiev, Ukraine, 13 February 2015. The event was organized to promote and create awareness towards “Safe s*x” and the use of condoms to control and prevent Human Immunodeficiency Virus (HIV) and other sexually transmitted diseases on the occasion of the International Condom day. (Photo by Roman Pilipey/EPA)