A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

A Santa Claus taking a selfie on a surfboard is seen in the yard of a home in the Sleepy Hollow area of Torrance, California, United States, December 15, 2015. In many neighborhoods of Los Angeles, homeowners compete for the most lavish and creative holiday light displays. Torrance's Sleepy Hollow is one such neighborhood where every home outdoes the next: surfing Santas, life-size nativity scenes, ferris wheels, and giant inflatable snowmen line the lawns on every street. (Photo by Lucy Nicholson/Reuters)

Charlotte Roirdan from Lyon & Turnbull views a letter written by Mary Queen of Scots on March 8, 2012 in Edinburgh, Scotland. The 450 year old letter, unearthed in Blair Castle in Ayrshire, has been verified as the hand writing of Mary Queen of Scotts and has been valued at 3,000 GBP. The letter, dated March 20, 1554, relieves the then laird of Blair from his duties due to gout and will be put up for sale next week at an auction in Edinburgh. (Photo by Jeff J. Mitchell/Getty Images)

Members of a samba school warm up before parading along Copacabana Beach in Rio de Janeiro, Brazil, Saturday, January 6, 2018. Musicians and members from Rio de Janeiro's top 13 samba schools have paraded in an event aimed at promoting tourism ahead of Rio's world famous Carnival that begins early next month. (Photo by Leo Correa/AP Photo)

A Russian digital artist Svetlana Petrova has taken her love of cats to the next level – by adding her furry friend to some of the world's greatest artwork. Svetlana has placed photos of her tabby, called Zarathustra, posing alongside the most well-known pieces in history for her UK exhibition. (Photo by Svetlana Petrova/Zarathustra the Cat)

“A girl arrives at the parking lot wearing tiny leather shorts and sits on the back of a bike with a horse power of more than 1,000 CC. Next to her a man gets ready to ride, wearing a skeleton mask. It’s more than a fashion show, it’s an extravaganza on two wheels along Chinese roads”. – Carlos Barria. Photo: A couple rides their motorcycle at the Qian Dao Lake rally, on May 11, 2013. (Photo by Carlos Barria/Reuters)

Ron Mueck's “Big Baby” sculpture appears to look round at Jenny Saville's painting “Interfacing” at the Masterpieces Exhibition at Christie's on June 13, 2011 in London, England. The painting and sculpture feature in the exhibition, open to the public from 13th–15th June 2011, which showcases some of the Ј250 million worth of art for sale over the next four weeks. Artists including Michelangelo, Gainsborough, Goya, Stubbs, Monet, Picasso and Renoir are represented. (Photo by Peter Macdiarmid/Getty Images)

Centenarian Sikh runner Fauja Singh poses for pictures after being the first person to officially enter for next year's Edinburgh Marathon on September 1, 2011 in Edinburgh, Scotland. A world record holder, aged 100, Fajua Singh has run seven marathons, all after his 89th birthday. He officially opened the entry process by signing up for his last ever 26 mile event in Edinburgh. (Photo by Jeff J Mitchell/Getty Images)