While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A dachshund portraying a racehorse, trots down Duval Street in Key West, Florida, December 31, 2014. About 175 dachshunds and other dogs participated in the event that preludes four warm-weather takeoffs on New York City's Times Square ball drop. (Photo by Steve Panariello/Reuters/Florida Keys News Bureau)

A man dressed in a condom costume walks at Caleta Portales beach, during a summer awareness campaign by the Chilean Corporation for the Prevention of AIDS in Valparaiso city, northwest of Santiago January 9, 2015. (Photo by Rodrigo Garrido/Reuters)

Protesters wear masks, the left in the colors of the Kenyan national flag, as they join others carrying mock coffins and red-painted crosses, symbolizing the blood of the 28 non-Muslims singled out and killed in the recent attack on a bus in Mandera by Somali militant group al-Shabab, outside government offices in downtown Nairobi, Kenya Tuesday, November 25, 2014. (Photo by Ben Curtis/AP Photo)

Tourists dressed in yukatas, a light, unlined, summer kimono made of cotton instead of the traditional silk, climb steps to visit a temple on April 27, 2016 in Kyoto, Japan. Now the seventh largest city in Japan, Kyoto was once the Imperial capital for more than one thousand years, it is now the capital city of Kyoto Prefecture and a major part of the Kyoto-Osaka-Kobe metropolitan area. (Photo by Carl Court/Getty Images)

A girl washes the body paint off her arm on the shore of Lake Balaton during the coinciding Strand Festival and B.My.Lake Festival in Zamardi, 110 kms southwest of Budapest, Hungary, 24 August 2016. (Photo by Zoltan Balogh/EPA)

Women take part in a march in Santiago on October 19, 2016, to protest against violence against women and in solidarity for the brutal killing of a 16- year- old girl in Mar del Plata, Argentina last week The killing, in which the high school student was allegedly raped and impaled on a spike by drug dealers, is just the latest incident of horrific gender violence in Argentina, which has seen more than a year of mass marches to protest brutality against women. (Photo by Claudio Reyes/AFP Photo)

Boys walk near a damaged building in the rebel held besieged city of Douma, in the eastern Damascus suburb of Ghouta, Syria December 30, 2016. (Photo by Bassam Khabieh/Reuters)