“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Enthusiasts gather for the Model Rail Scotland exhibition on February 24, 2012 in Glasgow, Scotland. (Photo by Jeff J. Mitchell/Getty Images)

A rebel fighter celebrates as his comrades fire a rocket barrage toward the positions of troops loyal to Libyan ruler Muammar Gaddafi April 14, 2011 west of Ajdabiyah, Libya. Rebels exchanged artillery and rocket fire with loyalist troops west of Ajdabiyah April 14 as the confict engulfing Libya continued. (Photo by Chris Hondros/Getty Images)

Sunset is seen through smoke from the Wallow fire June 8, 2011 in Springerville, Arizona. Hundreds of thousands of acres have burned in eastern Arizona prompting evacuations by residents. Smoke loomed over the twin towns of Eager and Springerville, home to about 7,000 people north of the fire. (Photo by Eric Thayer/Getty Images)

“The Range Rover Evoque is a compact hatchback in production since 2011 from Land Rover. The production model was announced on July 1, 2010, and it designed to address the requirement for reduced CO2 emissions. A near production concept of the crossover SUV was unveiled at the North American International Auto Show as the Land Rover LRX in January 2008, and production began in 2011”. – Wikipedia

Photo: George Lamb attends the launch of the new Range Rover Evoque at Halewood Operations at Jaguar Land Rover on July 4, 2011 in Liverpool, England. The Range Rover Evoque started production on July 4th at Halewood Operations. (Photo by Ian Gavan/Getty Images for Range Rover)

Farmers harvest cocoa fruits at a plantation in Gantarang Keke Village, South Sulawesi, Indonesia May 8, 2015. Sulawesi is at the heart of Asia's largest cocoa producing region, and is where some international confectioners are looking to boost output to feed growing demand for chocolate in the region. (Photo by Yusuf Ahmad/Reuters)

“Snailpimp” is a project by artist Stefan Siverud, who is having fun decorating living snails with the most varied designs, from the McDonald’s logo to the miniature lighthouse through Pac-Man, Ikea and Adidas. A funny and interesting project, achieved with non-toxic paints, which of course raises the question of the impact on these living animals. If some people ironize that these highly visible snails are less likely to be inadvertently stepped on by people, others point out that they are more easily spotted by predators… A project in line with the Inner City Snail artist Slinkachu.

A Belarussian woman looks in the mirror as she takes part in the festival of national traditions “Piatrovski” in the village of Shipilovichi, south of Minsk, July 12, 2015. (Photo by Vasily Fedosenko/Reuters)