“There are over 680 documented species of the sac fungus genus Ophiocordyceps, and one of the best known of these is Ophiocordyceps sinensis, colloquially known as caterpillar fungus. The fungus is known in Tibetan as yartsa gunbu or yatsa gunbu. O. sinensis is known in the West as a medicinal mushroom and its use has a long history in Traditional Chinese medicine as well as Traditional Tibetan medicine. The highly valuable fungus-caterpillar combination is hand-collected and is used as an aphrodisiac and as a treatment for a variety of ailments from fatigue to cancer”. – Wikipedia

Photo: Nomads dig for Chinese caterpillar fungus from a mountain May 25, 2007 in Guide County, Hainan Prefecture, Qinghai Province, China. Nomads can earn about 2,000 yuan to 5,000 yuan (about U.S. $260 to $653 ) through their work during the fifty-day Chinese caterpillar fungus gathering season. (Photo by China Photos/Getty Images)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

“Ashes and Snow by Canadian artist Gregory Colbert is an installation of photographic artworks, films, and a novel in letters that travels in the Nomadic Museum, a temporary structure built exclusively to house the exhibition. The work explores the shared poetic sensibilities of human beings and animals”. – Wikipedia. (Photo by Gregory Colbert)

Sheep are waiting in Via Manzoni before the final filming of the Last Shepherd on October 1, 2011 in Milan, Italy. Directed by Marco Bonfanti, L'Ultimo Pastore (The Last Shepherd) tells the story of the life of Renato Zucchelli, the last nomadic shepherd in Milan. (Photo by Pier Marco Tacca/Getty Images)

A Tibetan rider fires his weapon as he perfoms his riding skills at the Qinghai Yushu Horse Racing Festival on July 27, 2007 in Yushu County of Yushu Tibetan Autonomous Prefecture, Qinghai Province, northwest China. The Horse Racing Festival of Tibetan nomads in Yushu Prefecture falls in late July and early August on the Tibetan calendar. During the festival, various equestrian skills will be performed along with singing, dancing and costume shows. (Photo by China Photos/Getty Images)

Samburu tribesmen stand during the Maralal Camel Derby, Kenya, August 15, 2015. Maralal, a small, arid town about an eight-hour drive north of the Kenyan capital Nairobi, holds an annual camel festival, bringing together members of the Samburu, Turkana and Pokot semi-nomadic cattle-herding tribes. (Photo by Goran Tomasevic/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.