While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Miss Hawaii Allison Chu waves to the crowd as she holds one of her shoes during the 2017 Miss America pageant “Show Us Your Shoes” parade Saturday, September 10, 2016, in Atlantic City. (Photo by Chris Szagola/AP Photo)

People walk in a field of California poppies and other wildflowers outside of the Antelope Valley California Poppy Reserve, after recent rains moved the region's second-driest winter on record up to its seventh-driest, near Lancaster, California, on April 2, 2022. The California Department of Water Resources reported that about one-third of the Sierra Nevada snowpack's water equivalency melted last week under higher-than-normal temperatures, leaving the statewide snow-water equivalent at 38% of normal for the date. (Photo by David Mcnew/AFP Photo)

Monaco's Princess Charlotte Casiraghi arrives to attend a mass at the Saint Nicholas Cathedral during the celebrations marking Monaco's National Day, on November 19, 2016 in Monaco. (Photo by Valery Hache/Reuters)

Japan's Naomi Osaka returns the ball during her match against Slovakia's Dominika Cibulkova during the Madrid Open tennis tournament, Sunday, May 5, 2019, in Madrid, Spain. (Photo by Andrea Comas/AP Photo)

Girls of University of Cincinnati Stage Grecian Games on April 29, 1921. Garbed in costumes of ancient Greece, fair students of the University of Cincinnati, Ohio arranged a set of Grecian Games for the benefit of the University athletic fund. All of the girl students of the University, who take a great interest in outdoor games and athletics, took part in the games. The fund was greatly increased through the staging of the unique attraction and the girls purpose to give a return engagement. The accompanying photographs show the girl contestants in their Grecian costumes. Photo shows the start of the 100 yard dash. (Photo by Bettmann Archive/Getty Images)

A masked reveller poses near Saint Mark's Square during the Venetian Carnival in Venice January 31, 2015. (Photo by Stefano Rellandini/Reuters)

Dogs pose for a photo in the likeness of a photo time line of Face Book during the “Blocao” dog carnival parade in Rio de Janeiro, Brazil, Saturday, February 14, 2015. (Photo by Silvia Izquierdo/AP Photo)