The Olaf balloon glides over Central Park West during the Macy's Thanksgiving Day Parade in New York, Thursday, November 23, 2017. The Macy's Thanksgiving Day parade is the largest parade in the world and has been held since 1924. (Photo by Craig Ruttle/AP Photo)

A prototype of the Space Exploration Technologies Corp. (SpaceX) Starship launch vehicle stands during an event at the SpaceX launch facility in Cameron County, Texas, U.S., on Saturday, September 28, 2019. Elon Musk gave space fans an update Saturday evening on the status of “Starship”, the next-generation vehicle his SpaceX plans to use to eventually take humans to Mars. (Photo by Callaghan O'Hare/Reuters)

Participants take part in the annual New Year' s Day Parade in central London, United Kingdom on January 1, 2018. Reports state that 8,000 performers representing the London boroughs and countries from across the globe are parading along the streets of London's West End on New Year’s Day. (Photo by Tolga Akmen/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

An Afghan policeman stands guard as smoke and flames rise from the site of a huge blast struck near the entrance of Kabul's international airport, in Kabul on August 10, 2015. A huge blast struck near the entrance of Kabul's international airport on August 10 during the peak lunchtime period, officials said, warning that heavy casualties were expected. “The explosion occurred at the first check point of Kabul airport”, said deputy Kabul police chief Sayed Gul Agha Rouhani. (Photo by Shah Marai/AFP Photo)

Ron Mueck's “Big Baby” sculpture appears to look round at Jenny Saville's painting “Interfacing” at the Masterpieces Exhibition at Christie's on June 13, 2011 in London, England. The painting and sculpture feature in the exhibition, open to the public from 13th–15th June 2011, which showcases some of the Ј250 million worth of art for sale over the next four weeks. Artists including Michelangelo, Gainsborough, Goya, Stubbs, Monet, Picasso and Renoir are represented. (Photo by Peter Macdiarmid/Getty Images)

South Korean teenagers participate in a warfare exercise as part of the Special Warfare Command's training course at a military base on August 4, 2011 in Seoul, South Korea. About 1,000 civilian volunteers including middle and high school students participated in the special force's four-day training programme to develop their spiritual and physical strength. (Photo by Chung Sung-Jun/Getty Images)

Protest posters are attached to the walls surrounding the “Occupy London” camp outside St. Paul's Cathedral on November 01, 2011 in London, England. The Dean of St. Pauls Cathedral The Very Reverend Graeme Knowles resigned yesterday over the church's handling of the anti-capitalist “Occupy London” demonstration, which continues to occupy the grounds outside the cathedral. (Photo by Dan Kitwood/Getty Images)