When Stu Thomson (Cut Media) and Danny MacAskill approached us (Santa Cruz Bicycles) with the idea of being the first to tackle the Black Cuillin ridge on a bicycle, we were in from the start. Located on the Isle of Skye (Danny’s home on the west coast of Scotland) the ridge is infamous for its jagged trails, wild weather and dramatic climbing route up the “Inaccessible Pinnacle”.

Canada's Deanna Stellato-Dudek and Maxime Deschamps perform in the gala exhibition during the ISU Grand Prix of Figure Skating Final in Beijing on December 10, 2023. (Photo by Wang Zhao/AFP Photo)

A silicon rug in the form of Adolph Hitler on display during an exhibition by Israeli artist Boaz Arad, at the Center for Contemporary Art February 22, 2007 in Tel Aviv, Israel. Arad is an Israeli artist who is dealing with the Holocaust in a provocative way. He uses the Holocaust to discuss human evil and contemporary Israel, which he says is torn and crumbling. (Photo by David Silverman/Getty Images)

Sophia answers questions at Hanson Robotics studio in Hong Kong on March 29, 2021. Sophia is a robot of many talents — she speaks, jokes, sings and even makes art. In March, she caused a stir in the art world when a digital work she created as part of a collaboration was sold at an auction for $688,888 in the form of a non-fungible token (NFT). (Photo by Vincent Yu/AP Photo)

Two visitors look at an artwork “Home Sweet Home: Pandemic Love 1” created by Hong Kong artist Mak Ying Tung at Art Basel in Hong Kong Wednesday, May 19, 2021. Art Basel, one of the world's most prestigious modern and contemporary art exhibitions, is returning to Hong Kong in its ninth edition. The prestige art fair is hosting 104 galleries from 23 countries and territories. (Photo by Vincent Yu/AP Photo)

A man walks near a artwork of Italian artist Dario Agrimi entitled “ascesa” during a press preview of the first edition of “Roma Arte in Nuvola”, the international fair of modern and contemporary art in Rome on November 18, 2021 at the Roma Convention Center “La Nuvola”. (Photo by Tiziana Fabi/AFP Photo)

Visitors are seen with giraffes on a bus at Safari Park in Kanchanaburi Province, Thailand, January 19, 2020. Kanchanaburi in western Thailand an area known for its waterfalls and caves. (Photo by Rachen Sageamsak/Xinhua News Agency/Eyevine)

Indian actress, singer and the winner of the Miss World 2000 pageant Priyanka Chopra starred as Victoria Leeds in the 2017 remake of “Baywatch”. (Photo by AP Photo/Paramount Pictures)