Archie, a Chinese Crested dog, sits with his tongue out before the start of the 20th Annual Ugliest Dog Competition at the Sonoma-Marin Fair June 20, 2008 in Petaluma, California. Owners of ugly dogs travel to Petaluma from all over the country to participate in the annual contest. (Photo by Justin Sullivan/Getty Images)

Front end detail of the Hyundai Santa Cruz crossover concept truck as it is displayed during the first press preview day of the North American International Auto Show in Detroit, Michigan January 12, 2015. (Photo by Rebecca Cook/Reuters)

This picture taken on January 25, 2015 shows a participant taking part in an ice water challenge in Zhangjiajie, central China's Hunan province. Participants were required to stay in an ice pond, holding an ice block while eating ice-cream with an electric fan blowing at them. (Photo by AFP Photo/Stringer)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

(L-R) Jade Chapman, Maryam Maquillage, Mariah Carey, Laura Lee and Arika Sato attend M.A.C Cosmetics Mariah Carey Beauty Icon Launch at Baccarat Hotel on December 3, 2016 in New York City. (Photo by Theo Wargo/Getty Images for M.A.C)

Stunning images show the rolling splendor of the "iceberg capital of the world" under auroras. The photographer even includes himself in many of the shots – a signature of his that offers a fresh take on the conventional selfie, as well as providing a sense of scale to his works. Ziskas shot the photographs over a 10-day visit to western Greenland in September. Here: the photographer even includes himself in many of the shots – a signature of his that offers a fresh take on the conventional selfie, as well as providing a sense of scale to his works. (Photo by Paul Zizkas/Caters News)

Nyaueth by Peter Zelewski – £2,000 third prize winner. This was taken near London’s Oxford Street as part of Zelewski’s series Beautiful Strangers. Zelewski explains: ‘The aim of Beautiful Strangers is to challenge the concept of traditional beauty with a series of spontaneous street portraits of everyday citizens who show character, uniqueness and a special inner quality’. (Photo by Peter Zelewski/Taylor Wessing Portrait Prize 2015)

A copper plated Oscar statuette is run through a series of chemical baths at Epner Technology in the Brooklyn borough of New York, Tuesday, January 17, 2017. Every Oscar fist-pumped or tearfully cradled by Academy Award winners is first cast, buffed and fussed over by people far from Hollywood who have spent the last several months making 60 identical gold Oscars for the Feb. 26th awards. (Photo by Seth Wenig/AP Photo)