Archie, a Chinese Crested dog, sits with his tongue out before the start of the 20th Annual Ugliest Dog Competition at the Sonoma-Marin Fair June 20, 2008 in Petaluma, California. Owners of ugly dogs travel to Petaluma from all over the country to participate in the annual contest. (Photo by Justin Sullivan/Getty Images)

Indian School children's in a traditational attire of a characters of Indian epic Ramayan, on the eve of children's day celebration at cubbon park, in Bangalore, India, 13 November 2016. Children's day (also known as Bal Divas), in India is celebrated every year on 14th of November to increase the awareness of people towards the rights, care, and education of children. Many schools hold activities and allow students to have fun and attend their classes in coloured dresses. (Photo by Jagadeesh N.V./EPA)

A topless woman walks through Bryant Park following the protest march called the GoTopless Day Parade Sunday, August 23, 2015, in New York. The parade took to the streets to counter critics who are complaining about topless tip-seekers in Times Square. Appearing bare-breasted is legal in New York. But Mayor Bill de Blasio and police Commissioner Bill Bratton say the body-painted women in the square who take photos with tourists are a nuisance. (Photo by Kevin Hagen/AP Photo)

Performers of circus company Circa perform during a photocall for the Edinburgh Festival Fringe on Calton Hill on August 1, 2017 in Edinburgh, United Kingdom. (Photo by Murdo MacLeod/The Guardian)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A performer wearing costumes walk on stilts before a show during a lantern fair at the beginning of Chinese Lunar New Year, in Xi'an, Shaanxi province, February 11, 2016. (Photo by Reuters/Stringer)

Half-naked girls against speed driving in Nizhny, Novgorod Region, Russia on September 5, 2016. Russian drivers are getting quite an eyeful in a bid to make them slow down thanks to topless women flashing speed limit signs at an accident blackspot. A trial of the road safety campaign demonstrated that it helped lower the speed of traffic near a pedestrian crossing in Severny village. (Photo by YouTube)

This photograph released by Indian Space Research Organization shows its polar satellite launch vehicle lifting off from a launch pad at the Satish Dhawan Space Centre in Sriharikota, India, Wednesday, February 15, 2017. India's space agency said it successfully launched more than 100 foreign nano satellites into orbit Wednesday aboard a single rocket.(Photo by Indian Space Research Organization via AP Photo)