While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

An Army Sikorsky VH-34s Choctaw helicopter once used to transport President Dwight D. Eisenhower sits in a field at the 309th Aerospace Maintenance and Regeneration Group boneyard Thursday, May 14, 2015 at Davis-Monthan Air Force Base in Tucson, Ariz. President Eisenhower became the first chief executive to be transported by helicopter. Presidents Eisenhower and John F. Kennedy were transported in VH-34 helicopters and VH-34's served as “Army One” from 1958 through 1963. (Photo by Matt York/AP Photo)

A model poses at Checkpoint Charlie, a historic place in the German capital to promote the fashion magazine “Sous” on June 12, 2012. (Photo by Maurizio Gambarini)

A woman with a sign that reads in Portuguese “Being woman without Temer”, stands next to a police barricade during a protest against the gang rape of a 16-year-old girl in Sao Paulo, Brazil, Wednesday, June 1, 2016. In response to the assault, Brazil's interim President Michel Temer said that the country will set up a specialized group to fight violence against women. (Photo by Andre Penner/AP Photo)

A young Thai man jumps in the air and cheers as his rocket takes off at the Bun Bang Fai Rocket Festival on May 10, 2015 in Yasothon, Thailand. During the Bun Bang Fai rocket festival, Thai residents launch enormous home-made rockets into the air to gain Buddhist merit and to celebrate the beginning of the rainy season. (Photo by Taylor Weidman/Getty Images)

A spectator at the Maslenitsa car battle, reacts during a clash, in the village of Goroshki, some 35 kilometers from Minsk, Belarus, 12 March 2016. The battle which is held at the Historical and Cultural Complex, Stalin line, is a small local competition, with participants from Belarus and Russia. (Photo by Tatyana Zenkovich/EPA)

A girl collects drinking water at Dala river outside Yangon, Myanmar March 3, 2016. Some 650 million people, or one in 10 of the world's population, have no access to safe water, putting them at risk of infectious diseases and premature death. Dirty water and poor sanitation can cause severe diarrhoeal diseases in children, killing 900 under-five a day across the world, according to United Nations estimates. (Photo by Soe Zeya Tun/Reuters)

A man dresses as a Minion tries to convince a tourist to have her picture taken with him, in Times Square, in New York, April 7, 2016. The assortment of costumed characters, painted naked women and ticket sellers who make the streets of New York's Times Square their office, catering to tourists, may soon be restricted after a City Council vote Thursday. (Photo by Rickey Rogers/Reuters)