“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Retired teacher Geoff Ostling displays his tattooed skin at a portrait session at his home in Petersham on May 11, 2009 in Sydney, Australia. The 62-year old has pledged to donate his skin to the National Gallery in Canberra after his death. Ostling, who did not get his first tattoo until he was in his forties, is now covered in the artwork by artist eX de Merci from neck to ankle with the theme 'all the flowers of a Sydney garden'. (Photo by Lisa Maree Williams/Getty Images)

Shephen Shine, 27, who lost a leg when serving in Iraq in 2007, is tattood with a regimental tattoo reading “Their Sacrifice – Our Freedom” during the Ink For Heroes event on June 18, 2011 in Catterick, England. Ink For Heroes is a charity event to raise money and awareness of the soldiers that get injured during service, with all proceeds going to both “Help The Heroes” and “The British Legion”. Injured soldiers can also get tattooed for free during the event. (Photo by Bethany Clarke/Getty Images)

James Castrission, “Cas” and Justin Jones “Jonesy” ski across an ice staking rink with two “You Can” patients on August 2, 2011 in Sydney, Australia. In 75 days, the Aussie adventure pair will attempt to cross 2,200 kilometres of Antarctic ice to the South Pole and back on foot to raise money for youth with cancer. The journey will require the two to trek with all the supplies for approximately three months of walking. Cas and Jonesy became the first to kayak unassisted over 3,300 kilometres from New Zealand to Australia in 2008. (Photo by Ryan Pierse/Getty Images)

A soldier helps another with her ear protection at the Terningmoen Camp in Elverum, Norway on March 23, 2017. Soldiers demonstrate their skills and tactics during a contract drill as they train to become part of the world's first all-female special forces unit, the Jegertroppen or “hunter troops”. (Photo by Carolina Reid/NBC News)

The 6th Siberian Tattoo Festival at Podzemka Loft Park in Novosibirsk, Russia on August 20, 2017. Tattoo lovers have been showing off their impressive inkings at annual conventions in LA and Russia this weekend. This year marks the sixth Siberian Tattoo Festival in Novosibirsk, Russia, while stateside tattoo fanatics have been celebrating all things body-art at the LA Tattoo Convention in Long Beach, California. (Photo by Kirill Kukhmar/TASS)

Elise Graham takes part in the World Bog Snorkelling Championships 2017 with a rubber duck on her back on August 27, 2017 in Llanwrtyd Wells, Wales. The competition draws competitors from all over the world and is now in its 32nd year. (Photo by Matthew Horwood/Getty Images)

Dongchuan is a rural place located in the area of Wumeng Mountains. This place became one of the most favored destination spots for Chinese photographers all because of its red soil. The Wumeng’s scenery was first discovered in mid-90s. The first photographers who came here shot some award-winning photos, which made them keep the location of this place a secret. With time, however, more people found out about this place, making them want to visit these arid mountains. The contrasting red soil, yellow buckwheat, and brilliant blue skies make this place a paradise for photographers.