In this Thursday, March 28, 2019, photo, a “golden giant burger” is served at a restaurant of Hotel Grand Hyatt Tokyo in Tokyo. The $900 wagyu (Japanese-produced beef) burger was unveiled to commemorate the era change. What’s in a name? Quite a lot if you’re a Japanese citizen awaiting the official announcement Monday, April 1, 2019 of what the soon-to-be-installed new emperor’s next era will be called. It’s a proclamation that has happened only twice in nearly a century, and the new name will follow Emperor Naruhito, after his May 1 investiture, for the duration of his rule, attaching itself to much of what happens in Japan. (Photo by Kyodo News via AP Photo)

Promotional models use their smartphones during their break at the Global Mobile Internet Conference in Beijing May 6, 2014. Mobile Internet industry executives, developers and investors from more than 30 countries took part in the Global Mobile Internet Conference in Beijing, the organiser said. (Photo by Kim Kyung-Hoon/Reuters)

A fan watches the group A World Cup match between Mexico and Brazil via a live broadcast at the FIFA Fan Fest in Sao Paulo, Brazil, Tuesday, June 17, 2014. Forget the French manicure. It’s Brazil during World Cup, and women here want to flaunt their love of the national team with wacky nail designs. (Photo by Dario Lopez-Mills/AP Photo)

This picture taken on July 25, 2014 shows people cooling off in a waterpark in Suining, southwest China's Sichuan province. Meteorological departments issued an orange alert for high temperature as a heat wave embraces Sichuan province, with temperature of most area topped 37, local media reported. (Photo by AFP Photo)

Soldiers take part in a drill during a heavy snow in Heihe, Heilongjiang province, February 26, 2014. (Photo by Reuters/China Daily)

A resident looks into a newly-built giant trash can, partially buried underground, next to a street in Taiyuan, Shanxi province November 6, 2014. The trash can, which has a diameter of 1.9 meters and a depth of 2.8 meters, could contain approximately 10 cubic metres of garbage. It was built to replace an open-air garbage dump site, local media reported. (Photo by Reuters/Stringer)

Smoke rises during an explosion from an Israeli forces strike in Gaza City, Saturday, November 17, 2012. Israel bombarded the Hamas-ruled Gaza Strip with nearly 200 airstrikes early Saturday, the military said, widening a blistering assault on Gaza rocket operations by militants to include the prime minister's headquarters, a police compound and a vast network of smuggling tunnels. (Photo Hatem Moussa/AP Photo)

Shane Baker of Minnesota poses for a photo with adult film actress Rachel Starr at the Pornhub booth at the 2017 AVN Adult Entertainment Expo at the Hard Rock Hotel & Casino on January 18, 2017 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)