Aerialists of the Hungarian troupe Vincze Tunde Production perform on the opening night of Strand Festival in Zamardi, Hungary, 20 August 2025. (Photo by Tamas Vasvari/EPA)

Jennifer Oeser of Germany competes in the Women's Heptathlon Long Jump on Day 8 of the Rio 2016 Olympic Games at the Olympic Stadium on August 13, 2016 in Rio de Janeiro, Brazil. (Photo by Alexander Hassenstein/Getty Images)

Model Adriana Lima attends the 19th Annual amfAR New York Gala at Cipriani Wall Street on February 8, 2017 in New York City. (Photo by Splash News and Pictures)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Manchester City's Phil Foden celebrates after scoring his side's sixth goal during the Champions League round of 16 second leg, soccer match between Manchester City and Schalke 04 at Etihad stadium in Manchester, England, Tuesday, March 12, 2019. (Photo by Dave Thompson/AP Photo)

A woman carries her child, both wearing traditional red clothes celebrating the Chinese Lunar New Year in Bangkok February 19, 2015. (Photo by Damir Sagolj/Reuters)

A performer takes part in the opening of the Temple Fair, part of Chinese New Year celebrations at Ditan Park, also known as the Temple of Earth, in Beijing, February 18, 2015. (Photo by Kim Kyung-Hoon/Reuters)