While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

People cross a street against strong wind and heavy rainfall under the influence of Typhoon Haiyan, in Sanya, Hainan province November 10, 2013. One of the most powerful storms ever recorded killed at least 10,000 people in the central Philippines, a senior police official said on Sunday, with huge waves sweeping away entire coastal villages and devastating the region's main city. Despite weakening, the storm is likely to cause heavy rains, flooding, strong winds and mudslides as it makes its way north in the South China Sea. (Photo by Reuters/China Daily)

A man dressed as Hindu god Shiva, smokes during an annual Hindu religious festival locally known as Shyam Baba festival in Ajmer, in the desert Indian state of Rajasthan, April 12, 2015. (Photo by Himanshu Sharma/Reuters)

A man dressed as Father Frost, Russian equivalent of Santa Claus, sits by the fire with a reindeer Yakut, marking winter solstice at the Royev Ruchey Park of Flora and Fauna in the Siberian Taiga wood in the suburbs of Krasnoyarsk, Russia, December 21, 2016. (Photo by Ilya Naymushin/Reuters)

In this Saturday, September 5, 2015, photo, three women in costumes look at sea life swimming above them during a private party held at the Georgia Aquarium as part of Dragon Con in Atlanta. The convention draws fans from around the country to take part in sci-fi and fantasy costume contests, a massive parade through downtown Atlanta and educational seminars about science and costume making. (Photo by Ron Harris/AP Photo)

An employee of a bakery talks on his mobile while balancing on his head a tray of freshly baked bread from a local bakery in a street in Cairo, Egypt, January 12, 2016. (Photo by Asmaa Waguih/Reuters)

Joshua Patino stands on a ladder to put finishing touches on a giant dinosaur exhibit at PAX East in the Boston Convention and Expo Center, Thursday, April 21, 2016, in Boston. PAX East, an annual celebration of gaming culture, is expected to draw tens of thousands of visitors Friday through Sunday. It's a place where serious gamers can preview unreleased video games and devices, compete in tournaments, hear live music and meet others for whom gaming is a way of life. (Photo by Elise Amendola/AP Photo)

Base jumpers leap from the 300-metre high skydeck of Malaysia's landmark Kuala Lumpur Tower against the backdrop of the city's skyline on October 3, 2016 during the annual International KL Tower Base-Jump event. (Photo by Manan Vatsyayana/AFP Photo)