Women in yukatas, or casual summer kimonos, take their selfie in front of paper lanterns during the annual Mitama Festival at the Yasukuni Shrine, where more than 2.4 million war dead are enshrined, in Tokyo, Japan July 13, 2017. (Photo by Kim Kyung-Hoon/Reuters)

Participants of the 79th edition of the annual Christmas swimming “Coupe de Noel” jump into the Lake Geneva, in Geneva, Switzerland, Sunday, December 17, 2017. More than 2000 men and women swam the 120 meters at the traditional Christmas swimming in Geneva where the water temperature was 6 degrees. (Photo by Martial Trezzini/EPA/EFE/Rex Features/Shutterstock)

A man rides a horse through flames during the annual “Luminarias” celebration on the eve of Saint Anthony's day, Spain's patron saint of animals, in the village of San Bartolome de Pinares, northwest of Madrid, Spain, January 16, 2017. (Photo by Paul Hanna/Reuters)

Catherine Hollis of Chester, Pa., and Izzy Weintraub of Atlantic City eat Cherrystone clams at Atlantic City's annual clam-eating contest September 16, 1946. They finished 96 and 66 clams respectively in 20 minutes. (Photo by Sam Myers/AP Photo)

Women take part in an annual block party known as “Banda do Candinho e Mulatas” (Candinho Band and Mulatto Women), during carnival festivities at Bixiga neighbourhood in Sao Paulo, Brazil February 7, 2018. (Photo by Nacho Doce/Reuters)

Model Bella Hadid attends the “Cafe Society” premiere and the Opening Night Gala during the 69th annual Cannes Film Festival at the Palais des Festivals on May 11, 2016 in Cannes, France. (Photo by Tristan Fewings/Getty Images)

British singer Cheryl Fernandez-Versini aka Cheryl Cole arrives for the screening of “Ma Loute” (Slack Bay) during the 69th annual Cannes Film Festival, in Cannes, France, 13 May 2016. (Photo by Sebastien Nogier/EPA)

A village girl, donning capes mostly of dried banana leaves and covered in mud, attends a mass in a bizarre annual ritual to venerate their patron saint, John the Baptist, Friday, June 24, 2016 at Bibiclat, Aliaga township, Nueva Ecija province in northern Philippines. (Photo by Bullit Marquez/AP Photo)