“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Custom artist Fena Cartes (aka Kartess) from Chile, and this is his project "gepeto" vintage tattooed dolls.

Roman Cervenka #10 of Czechia celebrates with the trophy and gets a beer thrown on him from his teammates during IHF Ice Hockey World Championship gold medal celebrations with fans at Old Town Square on May 27, 2024 in Prague, Czech Republic. (Photo by RvS.Media/Monika Majer/Getty Images)

Christopher Blevins from the USA in action on his way winning the Cross Country Short Track Elite Men UCI XCC Mountain Bike World Series race in Nove Mesto na Morave, Czech Republic, 25 May 2025. (Photo by Maxime Schmid/EPA)

Marc Berthod of Switzerland during the Audi FIS Alpine Ski World Cup Men's Super Combined on February 12, 2012 in Sochi, Russia. (Photo by Vianney Thibaut/Agence Zoom/Getty Images)

A girl plays at the West Side Hallo Fest, a Halloween festival in Bucharest, Romania, Friday, October 27, 2023. Tens of thousands streamed last weekend to Bucharest's Angels' Island peninsula for what was the biggest Halloween festival in the Eastern European nation since the fall of Communism. (Photo by Vadim Ghirda/AP Photo)

People are seen near a Christmas decoration installed on city Square for the upcoming New Year and Christmas season in Skopje, Macedonia December 23, 2016. (Photo by Ognen Teofilvovski/Reuters)

The Mercedes Simplex concept car, inspired on its original 1903 Mercedes-Simplex, is displayed at the LA Auto Show in Los Angeles, California, U.S. November 20, 2019. (Photo by Lucy Nicholson/Reuters)