Vladislav Doronin and Naomi Campbell attend the religious ceremony of the Royal Wedding of Prince Albert II of Monaco to Princess Charlene of Monaco in the main courtyard at the Prince's Palace on July 2, 2011 in Monaco. The Roman-Catholic ceremony follows the civil wedding which was held in the Throne Room of the Prince's Palace of Monaco on July 1. With her marriage to the head of state of the Principality of Monaco, Charlene Wittstock has become Princess consort of Monaco and gains the title, Princess Charlene of Monaco. Celebrations including concerts and firework displays are being held across several days, attended by a guest list of global celebrities and heads of state. (Photo by Sean Gallup/Getty Images)

A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A U.S. Army B-24 Liberator Bomber is hailed by a ground crewman as it takes off over a line of shark- nosed fighter planes at an advanced base in China on a mission on October 10, 1943, to bomb Japanese installations. (Photo by AP Photo)

Looters scramble in Philipsburg, St. Maarten, Sunday September 10, 1995 for goods in the Ram's department store, which contained mostly food and liquor. No attempts are currently being made by Dutch troops on the island to stop the looting, since few relief supplies have arrived in St. Maarten, which was ravaged on Tuesday by Hurricane Luis. (Photo by John McConnico/AP Photo)

Netherland's Kitty van Male is hit in the face by Argentina's Agustina Habif during the women's quarterfinal field hockey game, August 15, 2016. (Photo by Carl de Souza/AFP Photo)

Number 10. BELL H-13 SIOUX was a two-bladed, single engine, light helicopter built by Bell Helicopter. Westland Aircraft manufactured the Sioux under license for the British military as the Sioux AH.1 and HT. In 1947, the United States Air Force ordered the improved Bell Model 47A. Most were designated YR-13 and three winterized versions were designated YR-13A. The United States Army first ordered Bell 47s in 1948 under the designation H-13. These would later receive the name Sioux. The Bell-built H-13 B is seen airborne in this April 29, 1951 photo. The helicopter is equipped with a 173 horsepower engine, cruises at 85 miles per hour, climbs 900 feet in a minute and has a service ceiling of 11,500 feet. (Photo by AP Photo)