A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Fans of The Script as the band perform on the main stage on the third day of music at the Electric Picnic in Ireland on Sunday, September 3, 2023. (Photo by Alan Betson/The Irish Times)

Sara White, dressed as Ginny Weasley, a fictional character in J. K. Rowling's Harry Potter series, poses for portrait at the launch of “Harry Potter and the Cursed Child” at Foyles book store on July 30, 2016 in London, England. The script book of the play of the same name, which is on at Palace Theatre, billed as the eighth Harry Potter story, is on sale from midnight tonight. (Photo by Rob Stothard/Getty Images)

Clay Lipsky has created a great series called Atomic Overlook. The project takes terribly boring scenic shots and combines them with some exciting nuclear testing. “Tourists will line up for anything and I always found humor in vacation destinations that are nothing but a bunch of people looking into a great abyss”, he says. “I understand the allure of a beautiful landscape, but as the world’s population grows so do the lines to view the “nothingness”. Atomic Overlook flips the script on that and gives new purpose to those suntanned masses”. (Photo by Clay Lipsky)

A little boy shouts “Earthquake!” during a shouting contest, part of the annual evacuation drill on the National Disaster Prevention Day on September 1, 1986. The contest was aimed at teaching youngsters the importance of telling neighbors quickly and loudly of a disaster when it hits. The drill is annually conducted through out the country on the day marking the anniversary of the Great Kanto Earthquake that hit the Japanese capital and its vicinity on September 1, 1923, killing more than 104,000 people. (Photo by Sadayuki Mikami/AP Photo)