A girl allows a butterfly to be placed on her nose at the Sensational Butterflies exhibition at the Natural History Museum on April 6, 2011 in London, England. The exhibition is divided up into five sensory zones exploring how butterflies see, hear, taste, smell and touch. The display containing hundreds of butterflies runs from April 12 to September 11, 2011. (Photo by Peter Macdiarmid/Getty Images)

Artist Richard Neave admires the sculpture “Sprinting” that he created with Denise Smith on March 12, 2012 in London, England. The model shows the body of elite athlete, Richard Whitehead, and forms the centre piece at the Anatomy Of An Athlete Exhibition opening at the Hunterian Museum. (Photo by Bethany Clarke/Getty Images)

A boy poses with a butterfly on his face during a photocall to promote the “Sensational Butterflies” exhibition at the Natural History Museum in central London, on March 25, 2013. With around 400 live tropical butterflies and moths living in the temporary facility, visitors will get the chance to see them flying freely as well as looking for emerging butterflies at the hatchery window. Running from March 29 to September 15, 2013, the exhibition is housed in a structure in the museum grounds. (Photo by Leon Neal/AFP Photo)

A visitor to the New Museum walks through the “Carsten Holler: Experience”, exhibition at the museum on December 14, 2011 in New York City. The show, which has been called an art world amusement park, includes a 102-foot slide that corkscrews down from the fourth floor to the second; an installation of flashing lights that is supposed to make you hallucinate and a sensory-deprivation tank that is meant to resemble the Dead Sea. (Photo by Spencer Platt/Getty Images)

Adele Clark, aged 8, looks at an animatronic Gallimimus dinosaur at the Natural History Museum on April 20, 2011 in London, England. The Age of the Dinosaur is a summer exhibition combining animatronic models, fossils and CGI film footage. (Photo by Matthew Lloyd/Getty Images)

A member of the musuem team attends to a Aston Martin DB5 used in the James Bond film Goldfinger and being displayed at the Bond In Motion exhibition at National Motor Museum on January 17, 2012 in Beaulieu, England. (Photo by Matt Cardy/Getty Images)

An iCub robot built by the Italian Institute of Technology tracks a ball in the Robotville exhibition at the Science Museum on November 29, 2011 in London, England. The Science Museum's Robotville exhibition showcases 20 unique and cutting-edge robots from European research laboratories, it is free to enter and runs from December 1–4, 2011. (Photo by Oli Scarff/Getty Images)

The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)