Italian architect Giovanni Pesamosca’s work is reaching scenic new heights. His cabin is perched on the edge of Foronon Buinz in Italy’s Julian Alps. The pre fabricated structure was placed at the spectacular location in memory of deceased climber Luka Vuerich, and is now providing free accommodation complete with jaw dropping panoramic views for up to nine people… the intrepid kind willing to make a long trek to 8303 feet (2531 meters) above sea level.

Brazilian fashion modell Gisele Bundchen on March 9, 2023 teases for Brazilian footwear brand Arezzo's Winter 2023 campaign. The newly-divorced 42-year-old transforms into a blonde bombshell in these striking images to promote the sassy collection by creative director Giovanni Bianco. (Photo by Arezzo/The Mega Agency)

Protesters walk the runway at the COACH Spring 2024 Ready To Wear Fashion Show and dinner event at the New York Public Library (NYPL) on September 7, 2023 in New York, New York. (Photo by Giovanni Giannoni/WWD via Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.