Spectators await the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki, December 7, 2014. Furniture retailer IKEA has converted one of the cinema halls, completely replacing standard seats with their furniture, according to local media. There are 17 double beds fitted in the hall, which was renamed to “It wakes love”. (Photo by Sergei Karpukhin/Reuters)

Artist Will Ryman poses for photographs next to his installation entitled “The Bed” at the Saatchi Gallery in Chelsea on January 7, 2008 in London, England. (Photo by Chris Jackson/Getty Images)

Actors Justin Timberlake (L) and Mila Kunis present an award onstage during the 2011 MTV Movie Awards at Universal Studios' Gibson Amphitheatre on June 5, 2011 in Universal City, California. (Photo by Kevin Winter/Getty Images)

Selena Gomez performs at the MTV Movie Awards. (Photo by Jordan Strauss/Invision for MTV)

June 21: “World War Z”. Brad Pitt battles zombie apocalypse in $170 million film by “Quantum of Solace” director Marc Forster. This publicity photo released by Paramount Pictures shows, center, Brad Pitt as Gerald Lane in a scene from the film, “World War Z”, from Paramount Pictures and Skydance Productions in association with Hemisphere Media Capital and GK Films. (Photo by Jaap Buitendijk/AP Photo/Paramount Pictures)

Chinese artist Zhou Jie takes a nap on an unfinished iron wire bed, one of her sculpture works, after lunch at Beijing Now Art Gallery, in Beijing August 11, 2014. Zhou started her art project titled “36 Days” on August 9, in which she would live inside an exhibition hall with an unfinished iron wire bed, some iron wire sculptures in the shape of stuffed animal dolls, a certain amount of food and her mobile phone, for 36 days. The entire process is open to visitors and she may also interact with them, according to Zhou. (Photo by Jason Lee/Reuters)

People wait in beds during the The World's Biggest Breakfast in Bed Guinness World Record Attempt at Martin Place on March 2, 2012 in Sydney, Australia. 289 Australians join forces to create history as Martin Place is transformed into a giant bedroom. All participants was enjoy a substantial breakfast served in bed by celebrity chef “Fast” Ed Halmagyi and a free goodie bag valued at over $100. (Photo by Ryan Pierse/Getty Images)