Activists from People for the Ethical Treatment of Animals (PETA) promoting a vegan diet are pictured as people drive past in Los Angeles, California May 21, 2015. (Photo by Mario Anzuoni/Reuters)

An animal rights activist from People for the Ethical Treatment of Animals (PETA) hands out bananas to motorists at an intersection in Bangkok, Thailand, 12 February 2015. Activists called on people turn to vegetarian saying the cholesterol in meat, eggs and daily products can contribute to hardening of arteries and slow the flow of blood to all the body's vital organs. (Photo by Diego Azubel/EPA)

This is a bearded tit bird, diving for food. Photo by Edwin Kats.

A belly dancer dances on the bar at Georgian restaurant Nanuchka in Tel Aviv, Israel July 15, 2015. Nana Shrier, owner of Nanuchka, shocked Israel's culinary world when she removed all animal-based products from the menu. Nanuchka is part of a growing trend that has transformed Israel's financial center into a haven for meatless cuisine. (Photo by Baz Ratner/Reuters)

Kat Von D attends her first solo art show “New American Beauty” at Sephora Antara store on March 1, 2012 in Mexico City, Mexico. (Photo by Victor Chavez/Getty Images For Sephora)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

A man grimaces walking by the “Lettuce Ladies”, a group of PETA activists, during an event promoting a vegan lifestyle, downtown Bucharest, Romania, Monday, August 14, 2017. Two PETA vegan ambassadors distributed vegan food to passers by in the Romanian capital, the latest stop in a tour including the United States, Russia and Turkey aimed at promoting a vegan lifestyle. The sign reads in Romanian “start fresh: become vegan”. (Photo by Andreea Alexandru/AP Photo)

A PETA (People for the Ethical Treatment of Animals) activist with her body painted promotes veganism in Bangkok April 21, 2016. (Photo by Jorge Silva/Reuters)