Spectators await the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki, December 7, 2014. Furniture retailer IKEA has converted one of the cinema halls, completely replacing standard seats with their furniture, according to local media. There are 17 double beds fitted in the hall, which was renamed to “It wakes love”. (Photo by Sergei Karpukhin/Reuters)

Artist Will Ryman poses for photographs next to his installation entitled “The Bed” at the Saatchi Gallery in Chelsea on January 7, 2008 in London, England. (Photo by Chris Jackson/Getty Images)

A high temperature alerts were issued as a record-setting summer heat wave continued to bake most parts of south China. (Reuters)

Finia, a visiting student from Hanover, cools off under a water sprinkler in front of the Chancellery on June 10, 2010 in Berlin, Germany. (Photo by Sean Gallup/Getty Images)

A polar bear fast asleep at London Zoo. (Photo by Fox Photos/Getty Images). 1961

Two children jumping through a water hydrant's shower on a New York street. They have come from a neighbouring co-educational playgroup organised by the city's Police Department. (Photo by Orlando/Getty Images). 1950

Tourists crowd a water park in Wuhan city, central China's Hubei province on July 15, 2017. Days of heat wave drove many citizens to the water park for fun and coolness. Nanchang has become the new four “furnace cities” in China according to a ranking of the hottest cities released by the China Meteorological Administration on July 9. (Photo by Imaginechina/Rex Features/Shutterstock)

People wait in beds during the The World's Biggest Breakfast in Bed Guinness World Record Attempt at Martin Place on March 2, 2012 in Sydney, Australia. 289 Australians join forces to create history as Martin Place is transformed into a giant bedroom. All participants was enjoy a substantial breakfast served in bed by celebrity chef “Fast” Ed Halmagyi and a free goodie bag valued at over $100. (Photo by Ryan Pierse/Getty Images)