Customers try out the the new iPad2 shortly after it went on sale at the Fifth Avenue Apple store March 11, 2011 in New York City. The iPad 2 became available at 4:00 a.m. Eastern time for online purchase and at 5:00 p.m. today in over 10,000 retail locations.

Apple Senior VP of Worldwide Marketing Phil Schiller talks about the display on the new iPad during an Apple product launch event at Yerba Buena Center for the Arts on March 7, 2012 in San Francisco, California. In the first product release following the death of Steve Jobs, Apple Inc. introduced the third version of the iPad (iOS 5.1; Processor is an Apple A5X ARM-based unit; Display 2048 x 1536 pixels; Camera is set at 5 megapixels and has a 5-element lens plus auto face-detection, auto focus lock and image stabilisation for video; Wi-Fi + 4G) and an updated Apple TV. (Photo by Kevork Djansezian/Getty Images)

Craig Jobbins, first buyer of the new iPad to leave the Apple Store, poses for photographers in Covent Garden on March 16, 2012 in London, England. (Photo by Matthew Lloyd/Getty Images)

Jewels Lewis poses as the first customer to purchase the new Apple iPad 2 at Apple Store, Regent Street on March 25, 2011 in London, England. The latest iPad went on sale in the UK at 5:00pm.

A shopkeeper shows golden accessories of Iphone at a shopping mall on March 25, 2011 in Qingdao, China. (Photo by ChinaFotoPress/Getty Images)

Apple CEO Tim Cook discusses the new iPhone 6 and iPhone 6 plus on Tuesday, September 9, 2014, in Cupertino, Calif. The iPhone 6 will have a screen measuring 4.7 inches, while the iPhone 6 Plus will be 5.5 inches. (Photo by Marcio Jose Sanchez/AP Photo)

Split Apple Rock is a geological rock formation in The Tasman Bay off the northern coast of the South Island of New Zealand. Made of granite, it is in the shape of an apple which has been cut in half. It is a popular tourist attraction in the waters of the Tasman Sea approximately 50 metres off the coast between Kaiteriteri and Marahau. The rock sits in shallow water at low tide and is accessible by wading. It is also a point of interest for the many tourist boats and pleasure craft which operate along the shores of the Abel Tasman National Park. The cleft to produce two sides of the 'apple' was a natural occurrence. It is unknown when this happened and therefore the cleaving of the rock has attracted mythological explanations.