One of the highlights on the Audi stand is the bicycle technology concept known as the Audi e-bike Wörthersee – a sport bike that does not fit into any of the usual categories. It is neither a pedelec nor a conventional bike, but is best described as a high-end pedelec made by Audi for sport, fun and tricks. The Audi e-bike Wörthersee combines the Audi brand’s principal competences – design, ultra, connect and e-tron – and explores the limits of what is technically feasible in terms of design, lightweight construction, networking and electric mobility.

Automated guided vehicle robot “Ray” lifts up an Audi car during a pilot project at the parking area of the Audi plant in Ingolstadt, Germany, May 13, 2015. The robot has been designed to help make work more efficient and more comfortable for employees, some whom walk up to eight kilometres a day, while coordinating the finished cars for the subsequent train transportation. “Robot Ray” technology, currently being used at Dusseldorf International Airport in Germany, claims to be able to park 60 per cent more vehicles in one area compared with a human driver. (Photo by Michaela Rehle/Reuters)

Marc Berthod of Switzerland during the Audi FIS Alpine Ski World Cup Men's Super Combined on February 12, 2012 in Sochi, Russia. (Photo by Vianney Thibaut/Agence Zoom/Getty Images)

Labourers work at a garment factory in Bac Giang province, near Hanoi October 21, 2015. Vietnam's textiles and footwear would gain strongly from the TPP, after exports of $31 billion last year for brands such as Nike, Adidas, H&M, Gap, Zara, Armani and Lacoste. (Photo by Reuters/Kham)

Tobias Mueller of Germany falls as Johannes Aujesky of Austria competes in the Men's Ski Cross of Audi FIS Cross World Cup 2022 at Genting snow park on November 27, 2021 in Zhangjiakou, China. (Photo by Lintao Zhang/Getty Images)

Tennis star Anna Kournikova of Russia recreates a legendary Marilyn Monroe pose during the filming of the adidas climacool commercial on location in Los Angeles. (Photo by CLIVE BRUNSKILL/Getty Images). 11 Mar. 2002

A U.S. soccer fan pretends that Uruguay's soccer striker Luis Suarez is biting him as he takes a selfie next to an Adidas advertisement featuring Suarez near Copacabana beach in Rio de Janeiro, Brazil, Thursday, June 26, 2014. FIFA banned Suarez from all football activities for four months on Thursday for biting an opponent at the World Cup, a punishment that rules him out of the rest of the tournament. (Photo by Matt Dunham/AP Photo)