For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A traffic policeman hides a rose behind his back before giving it to a female driver ahead of International Women's Day in Ryazan, Russia on March 7, 2017. (Photo by Alexander Ryumin/TASS via Getty Images)

A runner tries to get the attention of a bull, named Santon, during the “Toro de Cuerda” (Bull on Rope) festival at Plaza de Espana square in Grazalema, southern Spain, July 18, 2016. Three bulls restrained by a rope are allowed to run through the streets of the village during the annual festival. (Photo by Jon Nazca/Reuters)

Female metro passengers hold flowers presented to them by metro workers, prior to International Women's Day in Kiev, Ukraine, 02 March 2016. The hustle and bustle of the morning commute is broken up by an unexpected surprise. The first passengers to step on the train receive – a warm welcome and a pot of flowers. One woman says, “It's very nice. All the running around and then you're given a flower, it's not often. It's very nice. I'm going to take care of this flower”. International Women's Day first emerged from the activities of labour movements at the turn of the twentieth century, in North America and across Europe, it is celebrated on March 08 in many countries around the world. (Photo by Sergey Dolzhenko/EPA)

Cycling jerseys, part of a collection belonging to French cycling fan Gerald, hang from a line during the 4th stage of the Tour de France cycling race from Seraing in Belgium to Cambrai in France, July 7, 2015. Photographing the Tour de France cycling race comes with highs and lows: the buzz from capturing just the right image, the tedium of long journeys, the painstaking set-up of equipment, the breath-taking scenery. Reuters photographers have worked not only to capture the thrills and spills on the roads and mountain passes. They have also shot a set of pictures showing their own quirky view from behind the scenes as they travelled through the Netherlands, Belgium and France. (Photo by Eric Gaillard/Reuters)

View of Evolutions installation by artist Yann Nguema at the Saint-Jean Cathedral during the rehearsal for the Festival of Lights (Fetes des Lumieres) in Central Lyon, France, late December 7, 2016. (Photo by Emmanuel Foudrot/Reuters)

If the most popular foods of Rio de Janeiro have one thing in common, it is their informality. You can find fine restaurants in the city, but they do not set Rio apart from other places. What does set it apart, and what invariably brings its residents, known as "Cariocas," together is the unpretentious food they eat in bright, loud, crowded bars and restaurants, on busy street corners, or after a day at the beach. Here: A view of traditional bolinhos de bacalhau (fried codfish balls) in Rio de Janeiro, Brazil, May 7, 2016. (Photo by Sergio Moraes/Reuters)