The Facebook website is displayed on a laptop computer on May 9, 2011 in San Anselmo, California. An investigation by The Pew Research Center found that Facebook has become a player in the news industry as the popular social media site is driving an increasing amount of traffic to news web sites. (Photo Illustration by Justin Sullivan/Getty Images)

Jimmy Fallon and Madonna sign the Facebook wall before their livestream interview at the Facebook offices on March 24, 2012 in New York City. (Photo by Dimitrios Kambouris/Getty Images)

Revelers gather on a commuter train platform of the HVV city public transportation system to drink alcohol on September 30, 2011 in Hamburg, Germany. Thousands of people participated in the event dubbed the “HVV Abschiedstrinken” (HVV Farewell Drink) that was organized through Facebook and is meant to celebrate the last day before a ban on alcohol consumption goes into effect on the city's public transport. (Photo by Joern Pollex/Getty Images)

Facebook CEO Mark Zuckerberg (L) watches a demonstration of the new Facebook video chat during a news conference at Facebook headquarters July 6, 2011 in Palo Alto, California. Zuckerberg announced new features that are coming to Facebook including video chat and a group chat feature. (Photo by Justin Sullivan/Getty Images)

Revellers celebrate the New Year in Princes Street during Hogmanay street party celebrations in Edinburgh, Scotland January 1, 2015. (Photo by Russell Cheyne/Reuters)

A reveller dressed up as Austrian drag queen and 2014 Eurovision song contest winner Conchita Wurst takes part in New Year's celebrations in Coin, near Malaga, southern Spain, early January 1, 2015. Villagers and revellers dressed up in funny costumes to take part in the New Year's celebration. (Photo by Jon Nazca/Reuters)

Lindsay Mann (L) and Anabella Mowbray kiss as they take photos of themselves laying in the confetti on 7th Avenue in Times Square on New Year's Eve in New York January 1, 2015. (Photo by Carlo Allegri/Reuters)

Members of the Shanxi Folk Dance and Music Troupe perform during a rehearsal before a show at the Orient Museum in Lisbon February 1, 2016. The show is part of the Chinese New Year Celebrations program of Orient Museum in Lisbon. (Photo by Rafael Marchante/Reuters)