Spectators await the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki, December 7, 2014. Furniture retailer IKEA has converted one of the cinema halls, completely replacing standard seats with their furniture, according to local media. There are 17 double beds fitted in the hall, which was renamed to “It wakes love”. (Photo by Sergei Karpukhin/Reuters)

Actors Justin Timberlake (L) and Mila Kunis present an award onstage during the 2011 MTV Movie Awards at Universal Studios' Gibson Amphitheatre on June 5, 2011 in Universal City, California. (Photo by Kevin Winter/Getty Images)

Selena Gomez performs at the MTV Movie Awards. (Photo by Jordan Strauss/Invision for MTV)

June 21: “World War Z”. Brad Pitt battles zombie apocalypse in $170 million film by “Quantum of Solace” director Marc Forster. This publicity photo released by Paramount Pictures shows, center, Brad Pitt as Gerald Lane in a scene from the film, “World War Z”, from Paramount Pictures and Skydance Productions in association with Hemisphere Media Capital and GK Films. (Photo by Jaap Buitendijk/AP Photo/Paramount Pictures)

Projectionist Antonio Feliciano, 75, checks his projector before showing a film in Monforte, Portugal May 16, 2015. Shades of Oscar-winning classic "Cinema Paradiso" run through the life of Feliciano, a sprightly 75-year-old who fears he may be the last of Portugal's travelling film projectionists.After six decades travelling four million km (2.5 million miles) to screen 4,000 films in Portugal's far-flung villages, Feliciano does not plan to retire just yet. But he is resigned to the fact that the Internet, digital TV and distribution monopolies have made his craft obsolete. (Photo by Rafael Marchante/Reuters)