African women in their grandmothers' clothes: Joana Choumali’s portraits show modern African women swapping jeans for kente cloth – and diving into the dazzling cultural heritage of their families. (Photo by Joana Choumali/The Guardian)

A pedestrian walks by an Apple Store following an announcement that Apple has become the world's most valuable brand on May 9, 2011 in San Francisco, California. In a report released by London based Millward Brown, Apple Inc. has surpassed Google to claim the top spot in a global ranking of brand value this year with an estimated value of more than $153 billion up 84 percent from last year. (Photo by Justin Sullivan/Getty Images)

A model presents a creation by Colombian brand Elena Plus Clothing at Colombiamoda during Medellin's fashion week in Itagui municipality near Medellin, Antioquia department, Colombia, on July 24, 2017. Colombiamoda will take place between the 24th and 27th of July. (Photo by Joaquin Sarmiento/AFP Photo)

English-born American model Emily Ratajkowski looks stunning as she models a new clothing collection for Express on October 28, 2016. The Blurred Lines beauty, 25, poses in a lace bralette for the US brand, as well as showing off her sporty side in athletics wear. (Photo by Express/Splash News and Pictures)

A fashion fair was organized in the Rajićeva Shopping Center in Belgrade on December 24, 2024. The first floor of the shopping center was transformed into a catwalk, and the models of the Alekk fashion agency brilliantly expressed the idea that fashion is not just clothes, but an attitude that, with the selection of quality pieces from good brands, becomes unmistakably fashionable and easy to wear. (Photo by Nenad Karlic)

Nithin Rao Kumblekar, a freelance illustrator and art director based in Bangalore, India, created these illustrations for an ad campaign by Ogilvy & Mather for ‘in store’ branding for Allen Solly clothing. The idea of the project was to blend each illustration in with a model(s) / photograph to express the theme “My world, My way“.

New exhibition of sustainable fashion explores the role of tartan in Scottish traditional dance, opening on April 23, 2024 as part of the Pomegranates festival in Edinburgh, Scotland. Vengefully Changed Allegiance is asolo exhibition by fashion designer Alison Harm, founder of Edinburgh Psychomoda clothing brand, who uses industry scraps, vintage clot and broken jewellery. (Photo by Sally Anderson/Alamy Live News)

Climbers “painted” the Matterhorn red this week to celebrate a special anniversary. A group of mountaineers left red beacons along the route of the famous climb, which is one of the highest mountains in the Alps, and as nightfall came the imposing mountain came alive with colour. The event was organised by clothing brand Mammut to celebrate the 150th anniversary of the first explorers to scale the mountain. (Photo by MSN UK/Mammut)