Brendan Fitzpatrick is a commercial photographer specialising in advertising and lifestyle photography. He also creates unique X-ray images marketed under the banner Invisible Light. Brendan is based in Sydney, Australia. (Photo by Brendan Fitzpatrick)

A woman looks for fruits to buy inside a bus called Sacolao in Santa Teresa neighborhood in Rio de Janeiro, Brazil, July 7, 2015. The bus, which began operating as a municipal initiative but has been taken over by a private enterprise, arrives every week in some neighborhoods to facilitate families with their grocery shopping and sells food at an affordable price, according to sellers. (Photo by Pilar Olivares/Reuters)

A participant of the Castle Party festival poses for picture as a man walks past in Bolkow, southwestern Poland, July 16, 2015. The annual festival features around 50 musicians and artists playing on various stage Gothic rock and other styles of the dark music subculture. Outside Germany, it is one of the biggest festival with this genre of music, the event attracts regular international audience of up to 5000, the organizers said. (Photo by Kacper Pempel/Reuters)

Ecuadorian luthier Ivan Ibujes plays a guitar after repairing it at his shop in Quito, June 17, 2016. (Photo by Guillermo Granja/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Alex “Torreto” Vellios, a 26-year old barber sports his tattoo of an open razor as he holds a real razor while preparing for his first customer of the day at his Torreto barber shop in Frankfurt, January 6, 2015. Inspired by a childhood trip to the barbers with his grandfather in Greece, Vellios, a formally trained hairdresser and self-taught barber, fulfilled his dream of opening his own gentleman's barber shop five months ago and has turned it into a successful male grooming and shaving business with customers now waiting up to three to four weeks for an appointment to see him. (Photo by Kai Pfaffenbach/Reuters)

Christmas decoration selling during Depot Christmas Shopping on November 23, 2011 in Hamburg, Germany. (Photo by Christian Augustin/Getty Images)

A view of the construction site of the Chateau de Guedelon near Treigny in the Burgundy region of France, September 13, 2016. Blacksmiths, stonemasons and quarry men are hard at work in a Burgundy forest building a 13th-century-style castle using the most basic tools and materials, replicating the methods used hundreds of years ago to better understand them. (Photo by Jacky Naegelen/Reuters)