“Poor Barbie. She had plastic surgery to become more socially acceptable. But a lot of her critics still don't like her. Barbie's manufacturer, Mattel, announced Thursday that the doll has three new body types – curvy, tall and petite. Barbie will also now come in seven skin tones, 22 eye colors and 24 hairstyles. Mattel spokeswoman Michelle Chidoni said the product is evolving to “offer more choices” to make “the line more reflective of the world girls see around them”. Josh Golin, executive director of the Campaign for a Commercial-Free Childhood, said Barbie's changes are a testament to activists who for years have challenged her “unrealistic and harmful body type”. But body type “was only one of the criticisms”, he said. “The other was the brand's relentless focus on appearance and fashion”. Aside from whether Barbie's looks will ever measure up to society's changing expectations, another question worth asking is whether kids still want to play with Barbies. Barbie sales fell 14 percent in the most recently reported quarter, with worldwide sales falling every year since 2012”. – Beth J. Harpaz via The Associated Press
In this September 29, 2015, file photo, Barbie Fashionista Dolls from Mattel are displayed at the TTPM Holiday Showcase in New York. Mattel Inc., the maker of the famous plastic Barbie doll, says it will start selling Barbie's in three new body types: tall, curvy and petite. She'll also come in seven skin tones, 22 eye colors and 24 hairstyles. The El Segundo, Calif., toy company will also continue to sell the original Barbie. (Photo by Mark Lennihan/AP Photo)
This photo provided by Mattel shows a new, curvy Barbie Fashionista doll introduced in January 2016. Mattel, the maker of the famous plastic doll, said it will start selling Barbie's in three new body types: tall, curvy and petite. She'll also come in seven skin tones, 22 eye colors and 24 hairstyles. (Photo by Mattel via AP Photo)
This photo provided by Mattel shows a group of new Barbie dolls introduced in January 2016. (Photo by Mattel via AP Photo)
This photo provided by Mattel shows a new, curvy Barbie Fashionista doll introduced in January 2016. (Photo by Mattel via AP Photo)
This photo provided by Mattel shows a group of new Barbie dolls introduced in January 2016. (Photo by Mattel via AP Photo)
This photo provided by Mattel shows a new, tall Barbie Fashionista doll introduced in January 2016. (Photo by Mattel via AP Photo)
This photo provided by Mattel shows a new, curvy Barbie Fashionista doll introduced in January 2016. (Photo by Mattel via AP Photo)
This photo provided by Mattel shows a new, tall Barbie Fashionista doll introduced in January 2016. (Photo by Mattel via AP Photo)
This photo provided by Mattel shows a new, petite Barbie Fashionista doll introduced in January 2016. (Photo by Mattel via AP Photo)
This photo provided by Mattel shows a new, petite Barbie Fashionista doll introduced in January 2016. (Photo by Mattel via AP Photo)
This photo provided by Mattel shows a new, petite Barbie Fashionista doll introduced in January 2016. (Photo by Mattel via AP Photo)
The new curvy Barbie doll body shape (L) is seen next to the traditional Barbie in a combination of photos released by Mattel on January 28, 2016. Barbie, the world's most famous doll, has a new body. In fact, she has three new bodies – petite, tall and curvy. Some 57 years after the impossibly busty and narrow-waisted blue-eyed Barbie doll was first introduced, California-based toy maker Mattel on Thursday released the new models, which it says better reflect a changing world. (Photo by Reuters/Mattel)
New Barbie doll body shapes of petite, tall and curvy are seen with the traditional Barbie in a photo released by Mattel on January 28, 2016. (Photo by Reuters/Mattel)
New Barbie doll body shapes of tall (L), curvy (2nd L) and petite (R) are seen next to the traditional Barbie (2nd R) in this combination of photos released by Mattel on January 28, 2016. (Photo by Reuters/Mattel)
Barbie dolls are seen on display at a retail store in the Manhattan borough of New York City, January 28, 2016. (Photo by Mike Segar/Reuters)
Barbie dolls are seen on display at a retail store in the Manhattan borough of New York City, January 28, 2016. (Photo by Mike Segar/Reuters)
Barbie dolls are seen on display at a retail store in the Manhattan borough of New York City, January 28, 2016. (Photo by Mike Segar/Reuters)
Barbie dolls are seen on display at a retail store in the Manhattan borough of New York City, January 28, 2016. (Photo by Mike Segar/Reuters)
In this September 29, 2015, file photo, Barbie Fashionista Dolls from Mattel are displayed at the TTPM Holiday Showcase in New York. Mattel Inc., the maker of the famous plastic Barbie doll, says it will start selling Barbie's in three new body types: tall, curvy and petite. She'll also come in seven skin tones, 22 eye colors and 24 hairstyles. The El Segundo, Calif., toy company will also continue to sell the original Barbie. (Photo by Mark Lennihan/AP Photo)
This photo provided by Mattel shows a new, curvy Barbie Fashionista doll introduced in January 2016. Mattel, the maker of the famous plastic doll, said it will start selling Barbie's in three new body types: tall, curvy and petite. She'll also come in seven skin tones, 22 eye colors and 24 hairstyles. (Photo by Mattel via AP Photo)
This photo provided by Mattel shows a group of new Barbie dolls introduced in January 2016. (Photo by Mattel via AP Photo)
This photo provided by Mattel shows a new, curvy Barbie Fashionista doll introduced in January 2016. (Photo by Mattel via AP Photo)
This photo provided by Mattel shows a group of new Barbie dolls introduced in January 2016. (Photo by Mattel via AP Photo)
This photo provided by Mattel shows a new, tall Barbie Fashionista doll introduced in January 2016. (Photo by Mattel via AP Photo)
This photo provided by Mattel shows a new, curvy Barbie Fashionista doll introduced in January 2016. (Photo by Mattel via AP Photo)
This photo provided by Mattel shows a new, tall Barbie Fashionista doll introduced in January 2016. (Photo by Mattel via AP Photo)
This photo provided by Mattel shows a new, petite Barbie Fashionista doll introduced in January 2016. (Photo by Mattel via AP Photo)
This photo provided by Mattel shows a new, petite Barbie Fashionista doll introduced in January 2016. (Photo by Mattel via AP Photo)
This photo provided by Mattel shows a new, petite Barbie Fashionista doll introduced in January 2016. (Photo by Mattel via AP Photo)
The new curvy Barbie doll body shape (L) is seen next to the traditional Barbie in a combination of photos released by Mattel on January 28, 2016. Barbie, the world's most famous doll, has a new body. In fact, she has three new bodies – petite, tall and curvy. Some 57 years after the impossibly busty and narrow-waisted blue-eyed Barbie doll was first introduced, California-based toy maker Mattel on Thursday released the new models, which it says better reflect a changing world. (Photo by Reuters/Mattel)
New Barbie doll body shapes of petite, tall and curvy are seen with the traditional Barbie in a photo released by Mattel on January 28, 2016. (Photo by Reuters/Mattel)
New Barbie doll body shapes of tall (L), curvy (2nd L) and petite (R) are seen next to the traditional Barbie (2nd R) in this combination of photos released by Mattel on January 28, 2016. (Photo by Reuters/Mattel)
Barbie dolls are seen on display at a retail store in the Manhattan borough of New York City, January 28, 2016. (Photo by Mike Segar/Reuters)
Barbie dolls are seen on display at a retail store in the Manhattan borough of New York City, January 28, 2016. (Photo by Mike Segar/Reuters)
Barbie dolls are seen on display at a retail store in the Manhattan borough of New York City, January 28, 2016. (Photo by Mike Segar/Reuters)
Barbie dolls are seen on display at a retail store in the Manhattan borough of New York City, January 28, 2016. (Photo by Mike Segar/Reuters)
29 Jan 2016 12:23:00,
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