Jewels Lewis poses as the first customer to purchase the new Apple iPad 2 at Apple Store, Regent Street on March 25, 2011 in London, England. The latest iPad went on sale in the UK at 5:00pm.

The first customers in the queue are greeted by staff as they enter to purchase the new Apple iPad 2 at Apple Store, Regent Street on March 25, 2011 in London, England.

A person holds the new Apple iPad 2 as it goes on sale at Apple Store, Regent Street on March 25, 2011 in London, England.

Shoppers enter to purchase the new Apple iPad 2 at Apple Store, Regent Street on March 25, 2011 in London, England.