Queues wait outside the Apple Store in Covent Garden to buy the new iPad on March 16, 2012 in London, England. (Photo by Matthew Lloyd/Getty Images)

A shopper is welcomed into the Apple Store by staff in Covent Garden to buy a new iPad on March 16, 2012 in London, England. (Photo by Matthew Lloyd/Getty Images)

Demonstration models of Apple's new iPad on display at the Apple Store in Covent Garden on March 16, 2012 in London, England. (Photo by Matthew Lloyd/Getty Images)

Craig Jobbins, first buyer of the new iPad to leave the Apple Store, poses for photographers in Covent Garden on March 16, 2012 in London, England. (Photo by Matthew Lloyd/Getty Images)