Employees wait for the rush of Brides at Filene's Basement's annual sale July 30, 2010 in Bethesda, Maryland. Hundreds of brides to be and their shopping teams line up early waiting to buy gowns at drastically low prices during the annual sale, dubbed the “Running of the Brides”. (Photo by Mark Wilson/Getty Images)

Brides and family members run to the wedding gown section after the doors opened at Filene's Basement's annual sale July 30, 2010 in Bethesda, Maryland. (Photo by Mark Wilson/Getty Images)

A future bride tries on a wedding gown during Filene's Basement's annual sale July 30, 2010 in Bethesda, Maryland. (Photo by Mark Wilson/Getty Images)

Bride to be Amanda Joyce (R), tries on a wedding gown during Filene's Basement's annual sale July 30, 2010 in Bethesda, Maryland. (Photo by Mark Wilson/Getty Images)

Bride to be Lauren Cechak expresses her dislike for a wedding gown after trying it on during Filene's Basement's annual sale July 30, 2010 in Bethesda, Maryland. (Photo by Mark Wilson/Getty Images)

Bride to be Nicole Christos of Raleigh, North Carolina holds a rack of a wedding gowns while telling her mother that other gowns she has eyed were being taken, during Filene's Basement's annual sale July 30, 2010 in Bethesda, Maryland. (Photo by Mark Wilson/Getty Images)