To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Tracy Sarita celebrates the sunrise during the Burning Man 2015 “Carnival of Mirrors” arts and music festival in the Black Rock Desert of Nevada, September 3, 2015. Approximately 70,000 people from all over the world are gathering at the sold-out festival to spend a week in the remote desert to experience art, music and the unique community that develops. (Photo by Jim Urquhart/Reuters)

Astrid Perez (L) and Ramon Camacho lay on the Playa during the Burning Man 2015 “Carnival of Mirrors” arts and music festival in the Black Rock Desert of Nevada, September 6, 2015. Sunday marks the last day of the sold-out festival that gathered approximately 70,000 people from all over the world. (Photo by Jim Urquhart/Reuters)

Elvis Presley tribute artist Stephen Fletcher puts on eye make-up in the mirror before competing in a singing contest at the 25th annual Parkes Elvis Festival in the rural Australian town of Parkes, west of Sydney, Australia January 13, 2017. (Photo by Jason Reed/Reuters)

A model's make up picture is stuck to a mirror backstage during the Autumn/Winter Madrid's Mercedes Benz Fashion Week, in Madrid, Wednesday, February 1, 2012. (Photo by Daniel Ochoa de Olza/AP Photo)