A mass pillow fight in Trafalgar Square in central London on April 5, 2014 on International Pillow Fight Day. (Photo by Jane Scanlan)

Mercedes driver Nico Rosberg, right, of Germany steers his car in front of Mercedes driver Mercedes driver Lewis Hamilton of Britain, center and Ferrari driver Sebastian Vettel of Germany during the Austrian Formula One Grand Prix race at the Red Bull Ring in Spielberg, southern Austria, Sunday, June 21, 2015. (AP Photo/Kerstin Joensson)

The overall winner of the 2013 Red Bull Illume photography competition from Lorenz Holder. (Photo by Lorenz Holder/Red Bull)

A competitor jumps from the Old Bridge during Red Bull Cliff Diving Competition in Mostar, Bosnia and Herzegovina on August 15, 2015. (Photo by Dado Ruvic/Reuters)

David Colturi of the USA dives from the 27 metre platform during the fifth stop of the Red Bull Cliff Diving World Series in Polignano a Mare, Italy on August 28 2016. (Photo by Dean Treml/ANSA/Red Bull Press Office)

A participant jumps during the Red Bull Jump and Freeze competition at the ski resort of Gudauri, Georgia, March 20, 2016. (Photo by David Mdzinarishvili/Reuters)

Andrew Profilli of Australia bleeds from the head during his 93kg bout against Priscus Fogagnolo of Australia during CFC 18 at Luna Park on August 26, 2011 in Sydney, Australia. (Photo by Ryan Pierse/Getty Images)

A reveller takes part in the battle of “Enfarinats”, a flour fight in celebration of the Els Enfarinats festival on December 28, 2015 in Ibi, Spain. Citizens of Ibi annually celebrate the festival with a battle using flour, eggs and firecrackers. (Photo by Pablo Blazquez Dominguez/Getty Images)