241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.

An indigenous woman holds her child while trying to resist the advance of Amazonas state policemen who were expelling the woman and some 200 other members of the Landless Movement from a privately-owned tract of land on the outskirts of Manaus, in the heart of the Brazilian Amazon, in this March 11, 2008 file photo. (Photo by Luiz Vasconcelos-A Critica/Reuters/AE)

Rescue workers stand near dead bodies washed ashore in Ton Sai Bay in Thailand's Phi Phi island in this December 28, 2004 file photo. On December 26, 2004, a magnitude 9.15 quake off the coast of Indonesia's Aceh province triggered an Indian Ocean tsunami that killed around 226,000 people in Indonesia, Sri Lanka, India, Thailand and nine other countries. (Photo by Luis Enrique Ascui/Reuters)

China's Shang Chunsong prepares to compete in the uneven bars event of the women's individual all-around final artistic gymnastics competition at the Namdong Gymnasium Club during the 17th Asian Games in Incheon, in this September 23, 2014 file photo. (Photo by Kim Hong-Ji/Reuters)

An Israeli soldier prays in front of a tank at a military staging area near the border with the Gaza Strip, in this July 24, 2014 file photo. Israel's long-running struggle to balance modern standards with Jewish tradition has come to a head in the military, where new orders curtailing beards among soldiers have met protests from some rabbis. (Photo by Nir Elias/Reuters)

A student activist is detained during a silent protest after Thailand's election commission filed charges against a group for posting “foul and strong” comments online criticising a military-backed draft constitution, in Bangkok, Thailand April 27, 2016. (Photo by Jorge Silva/Reuters)

Female Afghan National Police (ANP) officers aim their weapons during a drill at a training centre near the German Bundeswehr army camp Marmal in Mazar-e-Sharif, northern Afghanistan on December 11, 2012. (Photo by Fabrizio Bensch/Reuters/File Photo)

In this Thursday, June 14, 2018, file photo, students wear virtual reality goggles during a science class at Pyongyang Teachers' University, a teacher training college, in Pyongyang, North Korea. (Photo by Dita Alangkara/AP Photo)