Rita Ora performs an intimate gig at the newly relaunched Tezenis store at Oxford Circus crossing to celebrate her recent lingerie collaboration with Tezenis on December 13, 2016 in London, England (Photo by David M. Benett/Dave Benett/Getty Images for Tezenis)

American actress, dancer and singer Jennifer Lopez strips down to her underwear as she prepares to film a new advertising campaign for luxury Italian lingerie firm “Intimissimi” in the last decade of July 2023. (Photo by Intimissimi/TNI Press)

Actress and singer Jennifer Lopez is sprawl over her new lingerie line. The US beauty, 53, poses in a turquoise bra and knickers on a bed in Positano, Amalfi Coast, Italy in the second decade of April 2023. (Photo by The Mega Agency)

Barbadian singer Rihanna continues to rock her nostalgic look with her edgy short pixie cute while out with friends at Delilah Nightclub in West Hollywood on June 7, 2021. Rihana made sure to turn heads as she put on a sultry display in a black silk lingerie dress with a matching robe. (Photo by Backgrid USA)

UK Love Island's star Megan Barton Hanson, 26, looked incredible as she stripped off for a very sеxy shoot to mark her return to Only Fans on March 20, 2020. The latest pictures see the stunning star pulling a range of poses while wearing just yellow thong lingerie and a pair of black boots. (Photo by Backgrid UK)

Fifty Shades Darker lingerie by Coco de Mer – capturing the “inner goddess” of Anastasia Steele – is launched following record-breaking release of movie’s new trailer. Official collection developed in conjunction with E.L. James to coincide with the new Fifty Shades Darker movie. They are the first official Fifty Shades Darker products to be released ahead of the new movie whose trailer was watched 114 million times in first 24 hours, breaking Star Wars: The Force Awakens previous record. (Photo by Rankin/Coco de Mer/Rex Shutterstock)

Heidi Klum and daughter Leni set pulses racing in red lingerie. The pair star in a new campaign for Italian underwear and accessory firm, Intimissimi. German supermodel Heidi, 49, and Leni, 18, her daughter with Flavio Briatore, previously starred in a campaign for the brand. They pose here in red ahead of Christmas on November 22, 2022. (Photo by Intimissimi/The Mega Agency)

“House of the Dragon” star, English actress Olivia Cooke shows off her curves in a new advertising campaign for Rihanna's lingerie firm “Savage Fenty” early October 2022. The British beauty – who took over the role of Alicent Hightower when the medieval epic did a time jump – has become a brand ambassador for the saucy underwear firm. (Photo by Savage Fenty)