The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

Dancers rehearse for the Rockettes 2015 Radio City Christmas Spectacular in New York October 15, 2015. (Photo by Lucas Jackson/Reuters)

A couple sunbath on the beach in Ostrowo, northern Poland, July 20, 2015. Picture taken July 20, 2015. (Photo by Kacper Pempel/Reuters)

Singer Zendaya arrives at the 2015 American Music Awards in Los Angeles, California November 22, 2015. (Photo by David McNew/Reuters)

A labourer pulls a cart loaded with sacks of spices at a wholesale spice and chemical market in the old quarters of Delhi, India, December 19, 2016. Picture taken December 19, 2016. (Photo by Adnan Abidi/Reuters)

Recording artist Orisha Sound performs at the Sting 2014 concert in Kingston, December 26, 2014. Picture taken December 26, 2014. (Photo by Gilbert Bellamy/Reuters)

Host Jennifer Lopez performs during the 2015 American Music Awards in Los Angeles, California November 22, 2015. (Photo by Mario Anzuoni/Reuters)

Indian Christians take part in Christmas prayers at the Infant Jesus church in Bangalore, India, 25 December 2020. Most Christians celebrate Christmas on 25 December to commemorate the birth of Jesus, the central figure of Christianity. (Photo by Jagadeesh N.V./EPA/EFE)