As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

A boy does a bicycle kick as he practises on the Marina beach ahead of the World Cup soccer tournament in Brazil, in Chennai June 4, 2014. REUTERS/Babu

British Liberal politician Cyril Smith relaxes on the beach at Margate, prior to the morning session of the annual Party Conference. (Photo by Keystone/Getty Images). 1979

A surfer falls from their board a day after Tropical Storm Hilary swept through the area with large waves hitting south-facing beaches in Huntington Beach, California, on August 21, 2023. Tropical Storm Hilary drenched Southern California with record rainfall, shutting down schools, roads and businesses before edging in on Nevada on August 21, 2023. California Governor Gavin Newsom had declared a state of emergency over much of the typically dry area, where flash flood warnings remained in effect until this morning. (Photo by Frederic J. Brown/AFP Photo)

The HMAS Adelaide is scuttled off the coast of Avoca Beach on April 13, 2011 in Gosford, Australia. After the scuttling was succesfully protested in 2010, today the HMAS Adelaide was finally scuttled off the NSW Central Coast to create an artifical reef, the first of its kind in this state. (Photo by Brendon Thorne/Getty Images)

Paint splattered police officers look on during clashes outside Top Shop on Oxford Street, during marches in protest at government cuts on March 26, 2011 in London, England. Thousands are taking part in the Trades Union Congress (TUC) organised march to Hyde Park where a rally will take place. Police say they are deploying 4500 officers. (Photo by Dan Kitwood/Getty Images)

A visitor to ''The Cult of Beauty: The Aesthetic Movement 1860-1900'' exhibition at The V&A Museum looks at sculptures by Thornycroft (L) and Watts on March 30, 2011 in London, England. This exhibition brings together for the first time many masterpieces in painting, sculpture, design and furniture as well as fashion and literature and runs from April 2nd to July 17th 2011.