Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Bar Convent employee Lauren Masterman relaxes after cleaning a historic George and Arthur Maw tiled floor created in 1867, one of only two surviving examples of this assemblage of tiles, at England's oldest living convent Bar Convent on October 13, 2020. Visitors to the convent are being invited to follow in the footsteps of residents from the last 150 years and enjoy the historic space decorated with rare 19th century floor tiles. (Photo by Danny Lawson/PA Images via Getty Images)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Supporters of presidential candidate Gustavo Petro, with the Historical Pact coalition, celebrate after his candidate won a presidential runoff in Bogota, Colombia, Sunday, June 19, 2022. (Photo by Fernando Vergara/AP Photo)

Participants ride horses, hold spears and wear historic armoured suits of the Middle Ages as they compete during the Saint George international knight tournament in Moscow, Russia, May 3, 2015. (Photo by Maxim Zmeyev/Reuters)

Members of the “Familia Gladiatoria Carnuntina” fight in the historic amphitheatre during the Roman Festival at the archeological site of Carnuntum in Petronell, Austria, June 11, 2016. (Photo by Leonhard Foeger/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.