A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Tens of millions of red crabs make their way across Christmas Island, Australia on November 13, 2021 during their annual migration from the forest to the ocean, swamping roads and bridges. (Photo by Parks Australia/Animal News Agency)

Models prepare backstage ahead of the Strateas.Carlucci show at Mercedes-Benz Fashion Week Australia 2015 at Carriageworks on April 13, 2015 in Sydney, Australia. (Photo by Ryan Pierse/Getty Images)

Models backstage ahead of the St George New Generation show at Mercedes-Benz Fashion Week Australia 2015 at Carriageworks on April 16, 2015 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images)

Models prepare backstage ahead of the “Romance Was Born” show during Afterpay Fashion Week Australia Resort 22 Collections at Carriageworks on May 31, 2021 in Sydney, Australia. (Photo by Jessica Hromas/The Guardian)

Two copper sharks ride the waves in Red Bluff Beach, Australia on July, 2020. Professional photographer Sean Scott, 43, from Burleigh Heads, Australia, caught the stunning snap. (Photo by Sean Scott/MediaDrumImages/@seanscottphotography)

Andrew Profilli of Australia bleeds from the head during his 93kg bout against Priscus Fogagnolo of Australia during CFC 18 at Luna Park on August 26, 2011 in Sydney, Australia. (Photo by Ryan Pierse/Getty Images)