Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

The Aurora Borealis (Northern Lights) is seen over the sky near the village of Pallas (Muonio region) of Lapland, Finland September 8, 2017. (Photo by Alexander Kuznetsov/Reuters)

A woman looks at the honour guard soldiers marching at the Tomb of the Unknown Soldier by the Kremlin wall, in downtown Moscow, on June 28, 2021. (Photo by Alexander Nemenov/AFP Photo)

A changing of the honor guard ceremony by the Tomb of the Unknown Soldier in Alexander Garden by the Kremlin Wall in Moscow, Russia on May 29, 2020. (Photo by Vladimir Gerdo/TASS)

A woman takes a selfie picture at the Poklonnaya Hill in western Moscow near the main building of the Moscow State University on June 17, 2020, as the air temperature approaches 30 degrees Celsius. (Photo by Alexander Nemenov/AFP Photo)

Fighters of Wagner private mercenary group pull out of the headquarters of the Southern Military District to return to base, in the city of Rostov-on-Don, Russia on June 24, 2023. (Photo by Alexander Ermochenko/Reuters)