A 40-foot sculpture of the swimmer Rebecca Adlington was unveiled at the Serpentine in London’s Hyde Park on July 25, 2016 to launch a campaign by Kelloggs to encourage the public to support Team GB at the Rio Olympics. (Photo by David Parry/PA Wire/Barcroft Images)

A boy runs with a burning barrel soaked in tar at the annual Ottery St Mary tar barrel festival on November 5, 2015 in Ottery St. Mary, England. The tradition, which is over 400 years old, sees competitors (who must have been born in the town to take part) running with burning barrels on their backs through the village, until the heat becomes too unbearable or the barrel breaks down, starting with junior barrels carried by children and continuing all evening with ever larger and larger barrels. The event, which has been threatened with closure on previous years due to increasing public liability insurance costs, raises thousands of pounds for charity and attracts spectators from around the world. (Photo by Matt Cardy/Getty Images)

Ghanaian fans take a selfie prior to a Group G football match between Germany and Ghana at the Castelao Stadium in Fortaleza during the 2014 FIFA World Cup on June 21, 2014. (Photo by Patrik Stollarz/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Girls accompany grooms as they sit separate from the brides during a mass wedding for 150 couples in Beit Lahiya town in the northern Gaza Strip July 20, 2015. The wedding was funded by al-Basheer Society for Relief and Development. (Photo by Suhaib Salem/Reuters)

A photograph made available on 30 September 2016 showing wind turbines at the site of the highest wind park in Europe at the Griessee, near the Nufenenpass in the Swiss south Alpes, Valais, Switzerland, on 23 September 2016. The four wind turbines of this wind park were developed by the company SwissWinds GmbH and are inaugurated on, 30 September 2016. (Photo by Olivier Maire/EPA)

Two cats watch a mouse walking on the pavement in Kuwait City on March 8,2017. (Photo by Yasser Al-Zayyat/AFP Photo)

Costumed guests arrive for the “Life Ball” charity event at the Rathaus city hall in Vienna, Austria, 10 June 2017. The 24th Life Ball is a charity fundraiser for HIV and Aids projects. (Photo by Christian Bruna/EPA/EFE)