241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.

People look at huge waves crashing on the San Esteban de Pravia seafront, northern Spanish region of Asturias February 8, 2016. (Photo by Eloy Alonso/Reuters)

People fly kites during the 2017 Pyostroye Nebo kite festival in Tsaritsyno Park in Moscow, Russia on August 27, 2017. (Photo by Asya Dobrovolskaya/TASS)

A participant dances as approximately 70,000 people from all over the world gathered for the annual Burning Man arts and music festival in the Black Rock Desert of Nevada, U.S. on August 29, 2017. (Photo by Jim Urquhart/Reuters)

People look at the paintings depicting Russian president Vladimir Putin dressed as Father Frost, Russian equivalent of Santa Claus, at the “SUPERPUTIN” exhibition at UMAM museum in Moscow, Russia on December 6, 2017. (Photo by Maxim Shemetov/Reuters)

PETA (People for the Ethical Treatment of Animals) activists protest in front of the venue during the Berlin Fashion Week Autumn/Winter 2019/20 in Berlin, Germany, January 15, 2019. (Photo by Fabrizio Bensch/Reuters)

People walk down the street while Hurricane Matthew approaches in Port-au-Prince, Haiti October 3, 2016. (Photo by Carlos Garcia Rawlins/Reuters)

A female soldier from the honour guards prepares for a welcoming ceremony for Uruguay's President Tabare Vazquez at the Great Hall of the People in Beijing, China, October 18, 2016. (Photo by Jason Lee/Reuters)