Girls practice sit-ups during gymnastics lessons at the Shanghai Yangpu Youth Amateur Athletic School in Shanghai, China, on May 4, 2016. China's sports system has been enormously successful since the country returned to the Olympic fold in 1980, culminating with the host nation topping the medals' table at the 2008 Beijing Olympics. And yet, with the Rio de Janeiro Games less than three months away, the system is beginning to break down due to the shifting demographics of a more prosperous nation. (Photo by Aly Song/Reuters)

In this January 11, 2018 photo, a skater jumps a ramp during the inauguration of a new recreational space for skateboarders, created in an abandoned gym at the Educational complex Ciudad Libertad, a former military barracks that the late Fidel Castro turned into a school complex after the revolution in Havana, Cuba. Foreign skateboard enthusiasts supply their Cuban counterparts with boards and other equipment. (Photo by Ramon Espinosa/AP Photo)

A dancer warms up backstage before the final of the 46th Prix de Lausanne, in Lausanne, Switzerland, 03 February 2018. Launched in 1973, the Prix de Lausanne is an international dance competition for young dancers aged 15 to 18. Closing the six-day event, prizes are awarded to the best of 21 finalists consisting of scholarships granting free tuition in a world-renowned dance school or dance company. (Photo by Valentin Flauraud/EPA/EFE)

Britain's Catherine, Duchess of Cambridge, shelters from the rain under an umbrella as she arrives at the London School of Economics to mark the launch of The Royal Foundation Centre for Early Childhood, where she took part in a roundtable discussion on the Centre's inaugural report, “Big Change Starts Small” which was released today, in London on June 18, 2021. (Photo by Richard Pohle/Pool via AFP Photo)

Members of the London School of Samba at the start of the Grand Finale of Notting Hill Carnival in London on August 29, 2022 which has returned to the capital for the first time in three years after being cancelled due to the Covid-19 pandemic. Europe's largest street festival celebrates Caribbean culture and is expected to welcome over 1 million people each day. (Photo by Stephen Chung/Alamy Live News)

A Palestinian girl is seen inside the giant jerry can filled with water as displaced Palestinians, sheltering in tents they have set up in schools and along roadsides, experience the increasing temperatures in Deir al-Balah, Gaza, on June 11, 2024. Especially children are the most affected by the extremely hot weather conditions, while the number of Palestinians migrating to Deir al-Balah is increasing day by day due to Israeli attacks on different parts of Gaza. (Photo by Hasan Jedi/Anadolu via Getty Images)

Pupils Antonio Marin-Kalisz, 10 (left) and Zofia Krolikwska, 11 (right) from St Mary's Primary School in Leith, UK with local celebrity chef Tony Singh at the unveiling of Edinburgh Community Food's new educational tuk-tuk on Wednesday, October 2, 2024. The tuk-tuk will serve as a mobile educational initiative to teach communities about nutrition by making healthy cooking fun and accessible, and taking it into the heart of the community. (Photo by Jane Barlow/PA Images via Getty Images)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).